ZoomInfo BlogBlog

B2B Marketing

6 Types of Emails to Remove From Your CRM
B2B Marketing

When was the last time you cleansed and scrubbed your database? If it’s been a while or you don’t actually know, you could be in trouble. The health of your database is not something to ignore. By sending emails to unengaged, unverified contacts, you’re putting your organization’s Sender Score at risk, which could lead to […]

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Target Leads like a Great White Shark
B2B Marketing

Great white sharks are probably the most recognizable underwater predators because they’ve honed their skills over thousands of years. They’ve spent that time growing and evolving to get better at targeting their food sources. We’re going to teach you how you can target leads like a great white shark.Tar Companies need revenue to survive, which […]

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Sales and Marketing Alignment: The Key To B2B Success
B2B Growth B2B Marketing B2B Sales

Sales and marketing alignment: It’s all anyone can talk about. And, for good reason. Sales and marketing are inherently connected. The sales team relies on content and lead generation from marketing and the marketing team needs salespeople to follow up on their leads and close deals. They both share the same overall goal: to increase […]

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