ZoomInfo BlogBlog

B2B Marketing

7-Step DIY Data Segmentation For Account-Based Marketing
B2B Marketing

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar? Well, it’s really not as hard as you […]

Read More
The Marketer’s Guide to User-Generated Content
B2B Marketing

Today’s digital marketplace has become increasingly customer-centric. Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. So, how can marketers deliver the content buyers crave? We say, embrace user-generated content. If you’re new to user-generated content, keep reading! Today’s blog post will tell you everything you need to […]

Read More
2 Truths and a Lie: High Email Bounce Rates and Sender Reputation
B2B Marketing

Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago. There are so many factors that contribute to the success of […]

Read More
The Beginner’s Guide to Compounding Content
B2B Marketing

Modern content creators strive to deliver fast results—and for good reason. We live in a fast-paced, competitive digital landscape, and marketers are under constant pressure to make an immediate impact with every piece of content they create. But when it comes to content marketing success, content marketers must prioritize long-term strategy over short-term gains. Ask […]

Read More
Buyer Personas: The Missing Piece of Your SEO Strategy
B2B Marketing

The digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. More customers are turning to the internet to research, test, and purchase products and services. As a result, SEO has become an essential modern marketing skill. Yet, if you’ve worked in marketing for any length […]

Read More
4 Critical Marketing Roles for the Modern Marketing Team
B2B Marketing

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of marketing skills.

Read More