Boosting your email marketing game shouldn’t leave any prospect in the cold. We’ll cover how to automate your email campaigns to tend to every possible lead...
September 3, 2020 | 6 minute read
ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach. Let's dig deeper.
August 31, 2020 | 8 minute read
Email marketers are essential to a well functioning marketing team. And while writing emails is important, it's only a fraction of what these professionals do.
August 28, 2020 | 6 minute read
Your one stop for all things marketing productivity. From lack of motivation, to insufficient technology, find out where your team is wasting the most time.
August 25, 2020 | 6 minute read
We all know leads are a good thing. But not all leads are created equally. Read more to learn about how to rank leads for better ROI.
August 4, 2020 | 7 minute read
Creating your dream marketing team doesn’t have to be confusing. Let’s answer some key questions on how to structure the best B2B marketing team.
July 28, 2020 | 7 minute read
Automation is key to modern marketing success. But it's challenging to effectively implement it. Learn how to overcome MA obstacles and measure success.
July 2, 2020 | 7 minute read
A go-to-market strategy is essential to launching your new product or service. Find out how to organize and implement a GTM for market success.
June 26, 2020 | 13 minute read
ZoomInfo prospecting tools can link website visitors to a company's IP. But how can that work when we're all working from home? In short: We’re not worried.
June 5, 2020 | 4 minute read
What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry t...
May 19, 2020 | 7 minute read
Predictive intelligence uses data mining, algorithms, and AI to identify when businesses may be ready to buy. Learn how sales & marketing can use it.
May 14, 2020 | 11 minute read
Which marketing efforts are really attracting customers? Learn the basics of B2B marketing attribution, and explore several popular attribution models.
May 4, 2020 | 13 minute read
Trade shows & events remain one of the best ways to get in front of prospects. Here are ideas to multiply your ROI before you hit the conference floor.
April 29, 2020 | 10 minute read
As the number of confirmed cases of the COVID-19 coronavirus continues to climb, the strength, durability, and spirit of each and every professional community c...
April 9, 2020 | 5 minute read
In just a few weeks, the novel coronavirus COVID-19 has become a globe-wide pandemic and changed our lives in fundamental ways. Naturally, a health crisis of th...
March 17, 2020 | 5 minute read
Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.
B2B marketing, growth, sales and more.