ZoomInfo BlogBlog

B2B Marketing

B2B Cold Email Subject Lines: What’s Hot, What’s Not
B2B Marketing

Should you be putting more thought into your cold email subject lines? The answer is yes. Do you have time to read through a million examples of email subject lines to find the best ones? We’ll go ahead and assume the answer is no. We sifted through top blogs to find the best email subject […]

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3 Reasons Why Branding (Really) Matters in the Modern Business World
B2B Marketing

Gone are the days of the distant businesses, where complaints and comments from consumers were lodged by mail and responses from companies were slow, if they came at all. The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. […]

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How to Avoid the Spam Trap
B2B Marketing

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid spam traps entirely, good data hygiene will […]

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57 Essential Multichannel Marketing Statistics
B2B Marketing

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Think about it, the internet has given modern buyers an expansive list […]

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Predictive Intelligence and the Future of B2B Marketing
B2B Marketing

What if you could predict a customer’s next move before they even make the decision to do it? In the past, this question was purely hypothetical. But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Predictive intelligence and machine learning may sound like futuristic concepts, […]

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The B2B Marketer’s Guide to Ephemeral Content
B2B Marketing

The social media landscape is constantly in a state of change—and although it can be difficult to keep up at times, modern marketers must make an effort to do so. Consider these statistics (source): The average consumer spends over two hours on social media a day. 67% of all Americans report getting their news from […]

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