In 2020, sales reps stopped using events for prospecting, opting for methods like (gasp!) actually calling people on the phone. But will these methods last?
May 6, 2021 | 3 minute read
How to target your ideal buyer by getting granular, leaning on data, and respecting user privacy.
May 5, 2021 | 7 minute read
In a ZoomInfo survey, 76% of those who hosted virtual events during Covid-19 reported that they were at least somewhat effective. Learn more.
April 30, 2021 | 5 minute read
We sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better.
April 20, 2021 | 3 minute read
Getting your enterprise marketing strategy right requires a different approach from SMB or mid-market marketing. Read on to get a handle on rapid-growth marketi...
April 12, 2021 | 4 minute read
Automation is at the core of business innovation. Arm your sales & marketing teams with advanced workflow tools that turn buying signals into action.
April 6, 2021 | 4 minute read
Generating demand is a critical business function. Learn how a successful demand gen strategy strengthens long-term relationships with your customers.
March 9, 2021 | 15 minute read
Customer segmentation ensures B2B marketers give leads and customers personalized content at the right time. See how it’s done!
March 6, 2021 | 5 minute read
Big data's impact on email marketing campaigns can include positive influences, such as effective ROI, personalized messaging, and automated processes.
March 2, 2021 | 5 minute read
KPIs keep your digital marketing efforts on track and highlight successes. Check out our list of 40 KPIs to put into your marketing strategies!
March 1, 2021 | 4 minute read
Using relationship intelligence to capture more leads is easier than you think. Our guide explains how to use CRMs to build relationships with customers and lea...
February 28, 2021 | 4 minute read
Your complete guide to all things lead gen! Explore key strategies, stages of the lead qualification process, and tips for aligning sales & marketing.
February 25, 2021 | 17 minute read
B2B marketing swim lanes get results when marketing, sales dev, and sales share a single goal: winning deals. Read on to map your marketing swim lanes like a pr...
February 25, 2021 | 4 minute read
Some say the term Marketing Qualified Lead (MQL) is dead. It’s not. Discover why MQL is king for creating streams of quality leads.
February 24, 2021 | 5 minute read
Customer intelligence (CI) helps you build insights for improved communication, and relationships with your audience. Read more to learn about CI strategy today...
February 24, 2021 | 4 minute read
Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.
B2B marketing, growth, sales and more.