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B2B Marketing

6 Ways to Humanize Your Marketing Efforts
B2B Marketing

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Then came television and the rise of infomercials. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. But, the Internet led […]

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54 B2B Mobile Marketing Statistics for 2020
B2B Marketing

It’s tough to name a marketing tool more powerful than the mobile phone. That’s right—these days it’s less of a phone and more of a lifeline that consumers are connected to nearly 24/7. They don’t just surf the web and refresh their social media feeds. They’re also using their mobile phones to interact with businesses […]

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30 Emoji Statistics for Businesses
B2B Marketing

Language never stops evolving, but the old adage “a picture is worth a thousand words” remains as relevant as ever. Whether you’re texting with friends, posting on social media, or even communicating with colleagues, the following is true: a single image often conveys a complex thought better than a series of winding, hard-to-follow sentences. Hence, […]

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10 Ways to Improve the Content Marketing You’re Creating
B2B Marketing

If you’re looking to grow your business,  publishing high-quality marketing content is a must. But as the online marketplace becomes louder with each passing year, it becomes more difficult to stand out. How do you create content that consistently  boosts your rankings, drives traffic, and generates leads? And what exactly constitutes knock-out content that’s guaranteed […]

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6 Times Marketers Won With Personalization
B2B Marketing

It is an indisputable fact that people love personalization. We like just about everything to be personalized: napkins, silverware, sweaters, bags, license plates. So, it’s no surprise that modern customers also expect personalization from the companies who sell to them.

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6 Steps for More Compelling B2B Product Pages
B2B Marketing

Today’s B2B buyers conduct most, if not all, initial product research online. As a result, your company’s website and related B2B product pages are critical to the success of your organization. If you’re creating a new business website or simply optimizing existing product pages, today’s blog post is for you. Keep reading! 1. Be concise. […]

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