ZoomInfo first discussed the use of B2B marketing automation six years ago. Since then, a lot has changed in the B2B marketing world. Marketing automation has g...
April 20, 2017 | 3 minute read
We’ve said it before, and we’ll say it again: Sales and marketing alignment is critical to business growth. For skeptics who think otherwise, consider the f...
April 3, 2017 | 4 minute read
Email marketing campaigns are an essential component of any marketing strategy. They’re a way to communicate with your contacts, build relationships with pros...
April 2, 2015 | 4 minute read
What’s the difference between demand generation and lead generation? We explain the value of both and how to incorporate them into the same campaigns.
March 26, 2015 | 3 minute read
When was the last time you cleansed and scrubbed your database? If it’s been a while or you don’t actually know, you could be in trouble. The health of your...
October 14, 2014 | 3 minute read
Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.
B2B marketing, growth, sales and more.