It’s no secret marketing teams prioritize lead generation as a top B2B marketing objective.

But developing successful programs can often resemble a complicated puzzle. There are essential pieces marketing teams must connect to reach their goals, but sometimes, nothing seems to fit.

Even with lofty budgets, most lead generation strategies fall short of expectations.

Take your lead generation efforts to the next level by creating buyer personas or ideal client profiles. Check out the buyer persona infographic below to learn how.

The Missing Piece to Your Lead Generation Puzzle: Buyer Persona Infographic

buyer persona

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For more information about buyer personas and lead generation, contact ZoomInfo today.

About the author

Anastasia Bogomolov

Anastasia is a Senior Manager of Marketing Content at ZoomInfo, the leading business contact database and sales intelligence solution.

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