It’s no secret marketing teams prioritize lead generation as a top B2B marketing objective.
But developing successful programs can often resemble a complicated puzzle. There are essential pieces marketing teams must connect to reach their goals, but sometimes, nothing seems to fit.
Even with lofty budgets, most lead generation strategies fall short of expectations.
The Missing Piece to Your Lead Generation Puzzle: Buyer Persona Infographic
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For more information about buyer personas and lead generation, contact ZoomInfo today.