The strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy– without it, you’ll struggle to, develop relationships, win business, and retain customers.
Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. When you do it, you have a much stronger affinity, a much stronger business, much stronger growth, and much stronger results.” Continue reading “6 Ways to Establish a Trustworthy Brand”
As a B2B sales rep, you already know objections are an unavoidable part of your job. Yet, as we explained in a recent 
There’s no way around it: Social media has drastically changed the way modern companies do business. As a society, our constant need to be connected has expanded our pool of potential customers and made them infinitely more reachable.
B2B sales and marketing professionals are constantly looking for ways to increase their qualified website leads. In fact, 85% of B2B marketers say lead generation is their most important content marketing goal (
Welcome back to our B2B Blog Post Round-Up series. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment. For those of you who aren’t familiar with this series, let us explain. We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications.
On December 2nd, 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool.
Sales and football have a lot in common. If you’re among the many readers who just rolled their eyes—hear me out! Both activities are games of strategy and neither your reps nor your team will win big without the right resources. Among other factors, both require a good coach, lots of practice, a sense of urgency, the drive to win, incredible focus, and insight into the competition. I could continue, but I’ll do us both a favor and leave it at that.
In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. 
If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.