Your Guide to a Healthy Contact Database [Infographic]

contact databaseAlthough the new year has come and gone, it’s time to check in on any resolutions you set. Whether you resolved to eat healthier or to schedule a few extra workouts each week, it’s important to stop and evaluate your progress every now and then.

The same can be said for those marketers and sales professionals who resolved to keep their business database healthy. Have you kept your promise, or has database maintenance fallen from your list of priorities?

Just as a healthy human requires certain things to thrive, so does your sales and marketing contact database. In fact, an unhealthy database can wreak havoc on your business initiatives. Consider these statistics: Continue reading “Your Guide to a Healthy Contact Database [Infographic]”

35+ Experts Weigh In on Data Hygiene Best Practices

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies.  Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. 

How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Although there’s not a simple answer to this question, today’s blog post covers the many different facets of data hygiene— the role it plays in business, the consequences of low data quality, how to make data cleansing a priority, and so much more.

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How to Recruit Top Talent with Artificial Intelligence

how to recruit top talentFact: Global spending on cognitive and AI systems will reach $57.6 billion in 2021, according to market research firm IDC (source). As adoption of artificial intelligence (AI) grows, innovative ways to use AI in the recruiting field continue to emerge.

Yet, as talk of AI grows, more recruiting professionals have come forward to voice an underlying fear that these systems and technologies will eventually replace human recruiters and completely automate the hiring process. But, we say, recruiters have nothing to fear. In fact, AI can give recruiters a competitive advantage—allowing for a faster, more accurate approach to candidate sourcing. Continue reading “How to Recruit Top Talent with Artificial Intelligence”

The Cost of a Bad Hire [Infographic]

the cost of a bad hireA key component of organizational growth is hiring—but, if you hire the wrong candidate you can do more harm than good. Although it’s a drain on resources to replace a bad hire, that’s the least of your worries. In fact, before you even realize you’ve made a bad hiring decision, the wrong person can wreak havoc on your department’s productivity, reputation, results, and even your revenue.

Although a bad hire is an obvious annoyance, it goes beyond that. A bad hire can do real damage.  Today we use our most recent infographic to explain just how drastically the wrong person can impact your success as a company. Continue reading “The Cost of a Bad Hire [Infographic]”

July 2019 B2B Blog Post Round-Up

round-up

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. 

Today’s round-up features content about collecting better customer testimonials, building sales pipeline, executing data-driven business strategies, and more! Let’s get into it.

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50+ Candidate Sourcing Statistics for Recruiters

candidate sourcing

In a recent blog post we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters do it. Today, we dive a little deeper and explore 52 statistics about modern candidate sourcing. Our hope is that you can use these statistics to inform and evolve your current candidate sourcing strategy.

Passive Candidate Sourcing: A Quick Primer

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Find Your Next Passive Candidate [Infographic]

passive candidates

In a recent blog post we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters do it.  This concept applies to passive candidates too!

Hiding behind office doors and computer screens, the passive candidate is hard to find and tougher to catch. Yet with the right tools and mindset, it’s possible to track down this elusive prospect. Continue reading “Find Your Next Passive Candidate [Infographic]”

May 2019 B2B Blog Post Round-Up

round-up

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth.

Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! So, without further hesitation, let’s take a look at our favorite B2B content from the month of May.

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7 Ways to Run More Efficient Business Meetings

business meetings

If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems.

And then there are the meetings where to put it simply, nothing gets done. You sit in a room with your colleagues and collectively spin your wheels for an hour, and by the time you leave you’re in the same place you were before you started the meeting— except now you’re frustrated about the time you just wasted.

Continue reading “7 Ways to Run More Efficient Business Meetings”

4 Ways to Recruit Like a Marketer

recruitment marketingIn today’s chaotic hiring market, recruitment marketing has emerged as a widely adopted practice among recruiters and HR professionals. By definition, recruitment marketing is a tactic used by an organization to source, manage, and nurture passive talent — before they apply for an open position.

Pursuing passive candidates may seem counter-intuitive at first, but recruitment marketing works. Check out these statistics: Continue reading “4 Ways to Recruit Like a Marketer”