Dynamic Data: Why B2B Businesses Must Abandon Static Data

dynamic dataHere on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data. That is, the switch from static to dynamic data management.

Today’s blog post explores the difference between static and dynamic data. We also look at why this transition is critical to the success of the modern business. Let’s get into it. Continue reading “Dynamic Data: Why B2B Businesses Must Abandon Static Data”

5 Email Marketing Myths for the Modern Marketer

email marketing mythsThe online marketing world contains an abundance of conflicting information about email marketing. Because of this, it’s not always easy to tell fact from fiction. As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth.

In today’s blog post, we’ll explore five commonly held email marketing myths and reveal the truths behind them. Keep reading if you’re ready to stop these myths from undermining your email marketing program! Continue reading “5 Email Marketing Myths for the Modern Marketer”

8 Variables to Test for a Killer Email Marketing Program

email marketing variablesIt’s no secret—email marketing is one of the most effective marketing channels to engage customers and contribute to overall business growth. After all, email marketing boasts an ROI of 4400% (source), and 59% of marketers say it’s the most effective channel for revenue generation (source).

But, after a while most email marketers see their campaigns plateau. Not only do they struggle to improve campaign results, some even see campaign results worsen over time. Why is that? Continue reading “8 Variables to Test for a Killer Email Marketing Program”

A Guide to Marketing Automation Implementation

marketing automation implementationWe recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage

In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better (source).

So, what’s holding them back? According to Ascend2, the biggest inhibitor of successful marketing automation implementation is a lack of effective strategy (source). Continue reading “A Guide to Marketing Automation Implementation”

The Beginner’s Guide to B2B Marketing Attribution Modeling

b2b marketing attribution modelingThe modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead (source).

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. Continue reading “The Beginner’s Guide to B2B Marketing Attribution Modeling”

18 Quotes About Podcasting for Business Professionals

podcasting quotesPodcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone.

Think about it, people today are constantly on the go—but almost never without their cell phones. And thanks to music and radio streaming services, people have easy access to a wide range of podcasts to listen to during their commutes, car rides, gym sessions, and even during work. Continue reading “18 Quotes About Podcasting for Business Professionals”

4 Ways to Refresh Your Stale B2B Social Media Presence

b2b social mediaLet’s face it, in B2B marketing it’s easy to let your B2B social media accounts grow stale and outdated. With the social media landscape constantly evolving, and with so many other marketing responsibilities to juggle, many brands get complacent and fail to keep their social media strategy fresh.

However, it is important to recognize when you’ve gotten complacent and what updates you need to make to get back on track. Continue reading “4 Ways to Refresh Your Stale B2B Social Media Presence”

5 Steps to Structuring Your Marketing Strategy

marketing strategyStructuring a marketing strategy is a complicated task. As a marketer, you’re expected to stay within a pre-determined budget and come up with viable, affordable opportunities to bring in qualified leads. It’s a lot of moving pieces for one person to manage.

But, fear not dear marketer. The steps outlined in today’s blog post take a simplistic look at the most vital components of any marketing strategy. It is our hope that this post will help you strategize efficiently to reach your best buyers faster.

Continue reading “5 Steps to Structuring Your Marketing Strategy”

How to Use Visuals to Enhance the B2B Buyer’s Journey

visuals buyers journeyMaking a purchase in a brick and mortar store is an inherently visual experience. Customers typically look through a number of items, spot something they need or want, and put their hands on the product before deciding to buy it. The modern B2B buying journey, on the other hand, is much more complex.

The B2B buying experience primarily takes place on the web rather than in person. And, B2B products are often technical solutions rather than tangible items the buyer can touch and see. To make the buyer’s journey engaging and immersive, B2B marketers must rely on a wide variety of visual content. Continue reading “How to Use Visuals to Enhance the B2B Buyer’s Journey”