If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. In fact, if an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good.
Fortunately for marketers, re-engagement campaigns are an effective way to spark a renewed interest from inactive email subscribers– a shocking 71% of marketers say re-engagement campaigns are effective. But, surprisingly, only 57% of marketers actually use this type of campaign (source).
Continue reading “6 Ways to Re-Engage Inactive Email Subscribers”
Today we’re talking about Neuro-Linguistic Programming (NLP). Now, if you’re not familiar with the phrase, NLP probably sounds like something straight out of a science fiction novel- but, don’t let that scare you off. In actuality, NLP is a unique discipline that combines psychology, neurology, and linguistics to provide practitioners with important skills needed to manage the connection between a person’s mind and body.
In simpler terms, mastering NLP allows individuals to live more successfully, communicate more efficiently, and to ultimately take control of their thoughts and feelings.
Continue reading “Neuro-Linguistic Programming for Better Business Outcomes”
As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Not only does this impact our personal lives on a regular basis—i.e. searching for recipes, directions, or new bars to try out. But, it also impacts our professional lives as well—i.e. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed.
The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Continue reading “45 Top YouTube Channels for Marketing Professionals”
“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” –SiriusDecsions
B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. Continue reading “Give the Gift of Automated Data Maintenance [Infographic]”
Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities.
Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more! We hope you stick around and find inspiration in our November blog post picks. Let’s get into it! Continue reading “November 2018 B2B Blog Post Round-Up”
Since Reddit’s creation in 2005, the platform has earned its title as the “frontpage of the Internet.” Reddit, a popular social networking site and forum, has over 300 million users, 140,000 active communities, and boasts over 14 million monthly pageviews (source). Considering this expansive reach, it only makes sense for marketers to wonder how they can use Reddit to their advantage.
In a recent blog post, we offered some tips on using Reddit to conduct market research. But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. Continue reading “The B2B Marketer’s Ultimate Guide to Reddit”
If you’re a regular social media user, you’re likely familiar with social media holidays—but just in case, we’ll give you a quick overview. Sometimes referred to as “hashtag holidays” or “micro-holidays”, social media holidays are just what the name alludes to– holidays celebrated with the primary goal of generating engagement on social media.
Compared to more traditional holidays, such as Christmas or Thanksgiving, social holidays are largely unofficial and commemorate a variety of items, objects, and occurrences. From favorite foods to political movements to animals and everything in between—there is a social media holiday out there for everything imaginable. Continue reading “The B2B Marketer’s Guide to Social Media Holidays”
There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience?
Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. Consider these statistics (source): Continue reading “The Impact of Bad B2B Marketing Data”
In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition.
Luckily, as technology advances, it’s easier for marketers to personalize their efforts. Continue reading “26 Personalization Statistics for the B2B Marketer”
Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data. That is, the switch from static to dynamic data management.
Today’s blog post explores the difference between static and dynamic data. We also look at why this transition is critical to the success of the modern business. Let’s get into it. Continue reading “Dynamic Data: Why B2B Businesses Must Abandon Static Data”