Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey


As human beings, we’re naturally inclined to regard change with a sense of skepticism. But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on.

But, there’s one business concept that’s stood the test of time like no other. It’s a model so deeply ingrained in modern strategies that most businesses don’t even think to question it. We’re speaking, of course, of the sales funnel.

Continue reading “Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey”

7 Steps to Improve Email Deliverability

Take a look at your inbox – how many unread or deleted messages do you have? And how many of them are from companies trying to catch your attention?

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. Continue reading “7 Steps to Improve Email Deliverability”

4 Problems with Marketing Automation [Infographic]

marketing automation infographicMarketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy (source).

Though marketing automation platforms have become more popular, modern marketers are still not sure how to fully leverage their capabilities to see optimal results. In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better (source).

Fear not, today we show you how to solve four of the top B2B marketing automation problems.
Continue reading “4 Problems with Marketing Automation [Infographic]”

The Beginner’s Guide to YouTube for B2B Marketing

youtube for b2b marketingSince its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics (source):

  • Over a billion hours of video content is watched on YouTube every day.
  • YouTube is the third most visited site in the world after Google and Facebook.
  • 400 hours of video are uploaded to YouTube every minute.
  • 6 out of 10 people prefer online video platforms like YouTube to live television.

Continue reading “The Beginner’s Guide to YouTube for B2B Marketing”

9 Great Examples of B2B Brand Storytelling

b2b brand storytellingNothing captivates an audience like a great story– no matter what industry you work in. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level.

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. The reason is obvious– it’s slightly more difficult to engage your audience emotionally when you’re selling complex solutions to businesses, rather than flashy products to individual consumers. Continue reading “9 Great Examples of B2B Brand Storytelling”

Live Video: 18 Reasons to Live Stream [Infographic]

live streaming infographicLive streaming, or the transmission of live video, has taken the world by storm. But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy.

Most people are familiar with live streaming in a personal capacity. Whether it’s a friend sharing what they ate for dinner or a celebrity answering fan questions, the intimate nature of live video is innately appealing to most audiences. Continue reading “Live Video: 18 Reasons to Live Stream [Infographic]”

Investing in Marketing Tech: 7 Key Considerations

invest in marketing techThe marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives.

The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. In fact, 26% of marketers say their biggest challenge is finding the right technologies to fulfill their needs (source). What’s more, only 9% have and use the tools they need (source). Continue reading “Investing in Marketing Tech: 7 Key Considerations”

7 Tips to Use Social Media for Lead Generation

how to use social media for lead generationThe success of a B2B organization is often dependent on the quantity and quality of leads it has access to. As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies. In fact, 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year (source).

Yet, despite the exponential growth of social media in the past five years, B2B companies remain skeptical of its effectiveness as a lead generation tool. If this sounds like you, it’s time to put your reservations aside. Here’s why: Continue reading “7 Tips to Use Social Media for Lead Generation”

7 Ways You Can Succeed With B2B Live Video

b2b live videoIn recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 (source). And, other video streaming statistics support this.

Of course, your B2B live video strategy will only be as successful as the content you choose to feature during live streams. Need some ideas? Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming! Continue reading “7 Ways You Can Succeed With B2B Live Video”