Top B2B Lead Generation Statistics for 2019

Millions of companies crowd the B2B universe, vying for the same share of business.  As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful.

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. That won’t change. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind.

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Ready to learn more about the state of B2B lead generation? Keep reading.

Here are the most important B2B lead generation statistics to inform and evolve your marketing lead generation strategy:

B2B Lead Generation Statistics: The Current State of Lead Generation

B2B Lead Generation Statistics: Successful Tactics

B2B Lead Generation Statistics: The Challenges

Lead Generation Statistics: Key Takeaways

There you have it, the most important B2B lead generation statistics to guide your future lead generation efforts. The key takeaway here is to never grow complacent with your lead generation strategy. What works this month might not work the next- and remember, there are countless other companies just waiting to step in grab those leads from you.

For more information about lead generation, check out the following articles:

Or, contact ZoomInfo to see how our B2B contact database can transform your lead generation strategy.

Curious where people are mining? Read our list of the most popular companies in ZoomInfo’s database.