6 Ways to Establish a Trustworthy Brand

trustworthy brandThe strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy– without it, you’ll struggle to, develop relationships, win business, and retain customers.

Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. When you do it, you have a much stronger affinity, a much stronger business, much stronger growth, and much stronger results.” Continue reading “6 Ways to Establish a Trustworthy Brand”

7 Ways Dirty Data is Hurting Your Bottom Line

dirty data

Using dirty data to fuel your business initiatives is akin to putting the wrong type of fuel in your car.  You think you’re doing everything right to keep your car running smoothly when, in reality, you’re doing serious damage to your engine.

Consider these statistics (source):

  • 40% of business objectives fail due to inaccurate data.
  • It costs $1 to verify a record as it’s entered, $10 to scrub and cleanse it later, and $100 if nothing is done.
  • Bad data costs U.S. businesses more than $611 billion each year.

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Continue reading “7 Ways Dirty Data is Hurting Your Bottom Line”

February 2019 B2B Blog Post Round-Up

blog post round-upWelcome back to our B2B Blog Post Round-Up series. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment. For those of you who aren’t familiar with this series, let us explain. We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications.

The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. Let’s get into it!

Continue reading “February 2019 B2B Blog Post Round-Up”

#ChatZoomInfo: 2019 ZoomInfo Twitter Chat Schedule

#ChatZoomInfoIn 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data.  The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter.

Whether you’re looking for a daily dose of inspiration or simply want to network with the best in the business, #ChatZoomInfo is for you. Keep reading for important details!

Continue reading “#ChatZoomInfo: 2019 ZoomInfo Twitter Chat Schedule”

The Definitive Guide to Addressing Negative Business Reviews

popular recruiting articlesLet’s face it, no modern business is immune to negative feedback. Social media and review sites give customers free rein to voice their opinion about a business or product. And, unfortunately, it’s often the most disgruntled customers who are the most vocal.

While bad reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why. In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle. Consider these statistics (source):

Continue reading “The Definitive Guide to Addressing Negative Business Reviews”

5 Must-Know Best Practices for Employee Development

employee developmentWhen it comes to maintaining a company’s success, it’s not only essential to hire great employees—but it’s also essential to help your current employees grow and develop over time. And, in today’s hyper-competitive business landscape, the need for an ongoing commitment to employee development is even more pressing.

But, maintaining high performance isn’t the only reason to invest in employee development—it will also keep employees satisfied and fulfilled with their careers. In fact, 86% of employees consider opportunities for professional and career development important to overall job satisfaction (source). It should come as no surprise that a lack of growth opportunities is one of the leading causes of employee turnover (source). Continue reading “5 Must-Know Best Practices for Employee Development”

Why Sales Reps Need Access to Company Hierarchy Data

company hierarchy dataThere’s no way around it, modern sales organizations need access to high-quality data in order to identify potential customers and engage with key stakeholders efficiently.  And, unfortunately, even the most robust data set may not be as complete as you think.

As the marketplace becomes increasingly competitive, sales professionals will need a more diverse and comprehensive set of data points to work with—including the subject of today’s post: Company hierarchy data. Continue reading “Why Sales Reps Need Access to Company Hierarchy Data”

Give the Gift of Automated Data Maintenance [Infographic]

b2b data cleansing“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” –SiriusDecsions

B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur.  Continue reading “Give the Gift of Automated Data Maintenance [Infographic]”

Corporate Gift Giving: A Beginner’s Guide

corporate gift giving policyIt’s that time of the year again— the holiday season is upon us and festivities are in full swing. Your B2B sales reps are working long hours to close last minute deals. And your marketing team is busy too—fully entrenched in holiday messaging and plans for the upcoming year. It seems like there’s not enough time in the day.

Yet, there’s one last thing to consider before taking a well-deserved break for the holidays—corporate gift giving.  There are many instances in the business world where holiday gifts are appropriate, welcomed, and even expected. But, it’s important to be cautious—corporate gift giving can go very wrong. Continue reading “Corporate Gift Giving: A Beginner’s Guide”

November 2018 B2B Blog Post Round-Up

b2b blog post round-upWelcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities.

Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more! We hope you stick around and find inspiration in our November blog post picks. Let’s get into it! Continue reading “November 2018 B2B Blog Post Round-Up”