50 Business Blog Post Ideas to Win the Internet

blog post ideas

Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. It’s difficult to stay inspired, creative, and relevant.

Staring at a blank, white page can be almost as terrifying as giving a speech. One way to ease blank page syndrome is the writing prompt – a word, phrase, question, photo or other trigger designed to get the creative juices flowing!

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Your Guide to a Healthy Contact Database [Infographic]

contact databaseAlthough the new year has come and gone, it’s time to check in on any resolutions you set. Whether you resolved to eat healthier or to schedule a few extra workouts each week, it’s important to stop and evaluate your progress every now and then.

The same can be said for those marketers and sales professionals who resolved to keep their business database healthy. Have you kept your promise, or has database maintenance fallen from your list of priorities?

Just as a healthy human requires certain things to thrive, so does your sales and marketing contact database. In fact, an unhealthy database can wreak havoc on your business initiatives. Consider these statistics: Continue reading “Your Guide to a Healthy Contact Database [Infographic]”

One Year Later: GDPR Compliance for Marketers

gdpr marketing

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. The views expressed are based solely upon ZoomInfo’s interpretation of these regulations, do not purport to constitute official guidance, and may not be relied upon. ZoomInfo has no authority or ability to determine or advise anyone regarding how any law or regulation should or will be interpreted by any court or regulatory authority.

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4 Ways to Reset Your B2B Lead Generation Program

b2b lead generation programHave you ever spent months planning a lead generation campaign, only to be disappointed by its results? We’ve all been there. In fact, generating high-quality leads is the biggest challenge for B2B marketers (source).

Even the best B2B lead generation programs fall flat sometimes—regardless of planning, strategy, and effort. If you’re struggling to generate leads, it’s time to take it back to the basics and reset your lead generation strategy for success. Continue reading “4 Ways to Reset Your B2B Lead Generation Program”

The CEO’s Guide to B2B Marketing and Sales Alignment

b2b marketing and sales alignmentDiscord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place.

As it turns out—neither team is wrong. Research shows the average sales team ignores 50% of marketing leads (source). And, conversely, 61% of B2B marketers send all leads directly to sales, yet only 27% of those leads are qualified (source). So, what’s a business leader to do? Continue reading “The CEO’s Guide to B2B Marketing and Sales Alignment”

Automated Data Hygiene: 2019 Database Maintenance

ongoing data hygieneOur stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own.  Think about it, without contact information, how would you sell, market, or provide quality customer service? The short answer is—you wouldn’t be able to.

If you’re like most modern companies, you already have access to some sort of contact database. But, collecting data and having access to it is only one small step toward data-driven success. Data quality and cleanliness is where the real power lies. Continue reading “Automated Data Hygiene: 2019 Database Maintenance”

6 of the Worst Branding Mistakes Your Company is Making

worst branding mistakes

There’s no universal set of rules for successful B2B branding, as much as we marketers would love for such a thing to exist. There’s barely even a universal definition of the word “branding” that all marketers agree on. What marketers do agree on, however, is that branding is an essential element of a successful business. In fact, 77% of B2B marketing leaders say branding is critical to growth (source). And yet, many of the worst branding mistakes continue to impact the success of modern businesses.

Branding is a fluid and all-encompassing component of your business strategy. As a result, there are so many details marketers have to get right — and many they often get wrong. And if your company’s branding misses the mark, the repercussions can ripple through your entire organization.

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35+ Experts Weigh In on Data Hygiene Best Practices

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies.  Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. 

How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Although there’s not a simple answer to this question, today’s blog post covers the many different facets of data hygiene— the role it plays in business, the consequences of low data quality, how to make data cleansing a priority, and so much more.

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Top B2B Lead Generation Statistics for 2019

Millions of companies crowd the B2B universe, vying for the same share of business.  As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful.

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. That won’t change. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Continue reading “Top B2B Lead Generation Statistics for 2019”

10 of the Best B2B Websites to Inspire Your Next Rebrand

b2b websites

In this digital age, a company’s website is one of their most valuable assets. Brands constantly design, redesign, optimize, and test their B2B websites on the never-ending journey to perfection. Take a look at the following statistics, and you’ll understand why B2B companies heavily prioritize website design (source):

  • 38% of people will stop engaging with a website if the content or layout is unattractive.
  • 46% of customers base their decisions on the credibility of a website from its visual appeal and aesthetics.
  • First impressions of a site’s credibility are 94% design-related.
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