In a recent blog post we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters do it. Today, we dive a little deeper and explore 52 statistics about modern candidate sourcing. Our hope is that you can use these statistics to inform and evolve your current candidate sourcing strategy.
Passive Candidate Sourcing: A Quick Primer
Continue reading “50+ Candidate Sourcing Statistics for Recruiters”
If you’ve spent any amount of time on social media during the month of June, you’ve likely seen some big name brands announcing their support for the LGBTQ+ community in honor of Pride Month.
Most notably, companies have rebranded their corporate social media profiles to feature rainbow colored logos, cover photos, products, and entire rainbow themed campaigns as a presumed tribute to the Pride flag.
Although this outpouring of support is great in theory, it raises some major questions. How many of these companies work to implement real change for the LGBTQ+ community? How many of these companies actively show their support and advocate for LGBTQ+ rights year round? And, how many companies simply leverage Pride as a means to profit off the LGBTQ+ community?
Continue reading “A Corporate Guide to Pride—Companies Who’ve Gotten it Right (and Wrong)”
As our world becomes increasingly digital, lines between business concentrations have blurred. Marketing bleeds into social media. Social media bleeds into customer relations. Customer relations bleeds into branding—and so on and so forth.
But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). However, these two initiatives must be intertwined in order for a company to compete in today’s marketplace. Continue reading “Public Relations & B2B SEO Best Practices”
There’s no way around it,
companies that have access to data and the means to analyze said data are often
among the most successful. In fact, according to research, companies that have embraced
a data-driven culture are three times more likely to be substantially ahead of
their competitors financially (source).
On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions.
Continue reading “The Definitive Guide to a Data-Driven PR Strategy”
Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth.
Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! So, without further hesitation, let’s take a look at our favorite B2B content from the month of May.
Continue reading “May 2019 B2B Blog Post Round-Up”
If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems.
And then there are the meetings where to put it simply, nothing gets done. You sit in a room with your colleagues and collectively spin your wheels for an hour, and by the time you leave you’re in the same place you were before you started the meeting— except now you’re frustrated about the time you just wasted.
Continue reading “7 Ways to Run More Efficient Business Meetings”
Due to the legal issues with compliance, many financial advisors choose to avoid the headache and stay away from digital marketing. This is a wasted opportunity. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant.
So, whether you’re just starting out or trying to grow your business, there are a host of marketing tactics financial professionals can employ to increase their market share.
Continue reading “The Beginner’s Guide to Marketing for Financial Advisors”
New technology affects the way every industry operates – and recruiting is no different. Over the last decade, the role of the recruiter has changed drastically thanks to advancements on the web.
While evolution is always a good thing, many in the recruiting world have wondered: is the act of strategic candidate sourcing dead?
Continue reading “The Modern Recruiter’s Guide to Candidate Sourcing”
As a sales professional, you know how difficult it can be to reach decision makers. Maybe they’re too busy for a phone conversation or you’re just not targeting the right people. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Continue reading “6 Ways to Generate More Logistics Leads”
As a recruiter, it may seem unnatural to think of yourself as a sales rep; after all, you work with people, not products. But, like consumers, candidates aren’t always immediately interested in what you have to offer.
As all good recruiters know, there’s a certain amount of selling that must take place to secure a quality candidate. In fact, research has shown recruiters with superior sales skills are consistently top performers in their field.
Continue reading “7 Important Sales Skills All B2B Recruiters Need”