Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur.

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.

Don’t Let Data Decay Ruin Your B2B Database

The experts at ZoomInfo put together an infographic outlining the costly impact of data decay. Here are some statistics for you to pay attention to:

  • 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate
  • Up to 25% of B2B database contacts contain critical errors
  • 40% of business objectives fail due to inaccurate data
  • 1-10-100 rule: It costs $1 to verify a record as it’s entered, $10 to scrub and cleanse it later, and $100 if nothing is done

Learn more about data decay and its impact on your B2B database:

B2B business data
Designed by Nicole Schuerman

Key Takeaways About B2B Database Marketing

ZoomInfo can help you turn your rotten apples into apple pie! We’ll eliminate obsolete records, update missing fields, check email validity, and append your B2B data with information such as industry, company revenue and size, title, job function, management level, and much more. Contact ZoomInfo today for more information!

Or, check out another infographic!

Host infographic on your site for free!

This post was originally published by ZoomInfo on June 10, 2014.

About the author


ZoomInfo combines the leading business contact database with best-in-class technology to pinpoint, process, and deliver the marketing and sales intelligence you need— exactly when and how you need it, to always hit your number.

Subscribe to the ZoomInfo blog.

B2B marketing, growth, sales and more.

Related Content