Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. As part of an effort to promote content we contribute to outside publications, each month we compile a list of our five favorite articles that we’ve written for other thought leaders and industry experts.
Today’s edition features content about lead generation, data-driven recruitment, marketing influencer selection and more. Check it out!
1. 5 Out-of-the-Box Lead Generation Tactics
In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Consider these statistics:
- 63% of marketers say generating traffic and leads is their top challenge (source).
- 80% of marketers say their lead generation efforts are only slightly or somewhat effective (source).
- Lack of resources such as staff, funding, and time remains the biggest obstacle to successful lead generation efforts for 61% of B2B marketers (source).
The truth is, lead generation is often easier said than done. And, to make matters worse, the more traditional lead generation tactics of the past just don’t produce the same results as they used to. So, if your campaigns need help and you’re looking for more innovative tactics to add to your lead generation program, keep reading! Today we share five of our favorite less conventional ways to generate leads.
2. The Beginner’s Guide to Data-Driven Recruiting
Technological advancements have expanded sourcing strategies for recruiters, yet finding the perfect hire has never been more difficult. Here’s our best guess as to why:
- Recruiter overload. Popular job search platforms like LinkedIn are oversaturated with recruiters. Candidates are inundated with messages from recruiters and often ignore them.
- No centralized candidate source. Candidates are spread out across multiple platforms and channels, making it difficult for recruiters to target ideal candidates in one place.
- It’s a candidate-driven market. Due to increased hiring, qualified candidates have endless job opportunities. This puts candidates in control of their career decisions and allows them to be selective.
One way to remove the guesswork and hire better candidates faster is to implement a data-driven recruitment strategy.
Data-driven recruiting is the process of using employee and candidate data to inform your hiring decisions. Here, I break it down into three steps.
3. How to Choose the Right Influencers to Support Your Marketing Initiatives
Inbound marketing has undergone a significant transformation in recent years. In the current age of rapid technological growth and social connectedness, customers no longer respond to traditional advertising methods. Instead, they crave real connections and hyper-personalized content. Fortunately, emerging marketing tactics like influencer marketing enable marketing professionals everywhere to meet the needs of the modern customer.
If you’re unfamiliar with influencer marketing, it’s a tactic that leverages the power of established industry experts and thought leaders to market a brand to an expanded audience. Influencers may be bloggers, content creators, or social media personalities– the common thread between them being their strong web presence and their command of an engaged audience.
Influencer marketing has proven to be an effective strategy to expose your company and products to a larger market. Consider these stats:
- 93% of marketers reported that influencer marketing helped improve their visibility.
- 94% of brands who have used influencer marketing have found it to be effective.
- 57% of marketers found that influencer-generated content performs better than professionally produced assets.
Influencer marketing is clearly an effective marketing tactic, however, your campaigns are only as good as the influencers you align with. Today we explain the factors that make a valuable influencer, how to find such influencers, and how to use them to their fullest potential. Keep reading.
4. The Modern Marketer’s Guide to Influencer Marketing
In today’s content-saturated world, capturing the attention of customers has become difficult. As a result, modern marketers have abandoned many traditional marketing tactics in favor of new, innovative strategies. One such strategy? Influencer marketing.
Influencer marketing is a tactic that leverages the help of influencers to achieve vital business objectives.
In today’s post, we teach you everything there is to know about influencer marketing for small and medium-sized businesses. Keep reading for some our top tips and tricks for success.
5. How to Drive More Traffic to Your B2B Blog
In a world where content is king, B2B blogging can have a huge impact on the success of your organization in terms of leads, brand awareness, customer engagement, and even revenue. Consider the following statistics:
- B2B marketers who blog generate 67% more leads than those who do not (source)
- 71% of bloggers who maintain blogs for a business report that they have increased their visibility within their industries their blogs (source)
- B2B companies that give blogging high priority get 13 times higher ROI than the companies where blogging is a barely tolerable, low-importance activity (source)
It’s evident that blogging is an effective tactic for B2B organizations. But, content creation is only half the battle. If you’ve worked in marketing for any amount of time, you already know high-quality content doesn’t always translate to a high number of visitors.
Today we teach you how to drive more traffic to your B2B blog so you can ultimately see better results from your content marketing efforts. Keep reading.
And there you have it—our April B2B blog post round-up! Make sure you check out our previous installments, here. Or check out our B2B blog for more content like this! Thanks for reading, come back next month for our next installment!