If you’re a loyal reader of our blog, you already know the drill. But if you’re not, welcome!

Our content team has been hard at work collaborating with other B2B publications to create articles, guides, and blog posts. We thought we’d share some of our favorites from the month of October.

1.    Contact Data: The Key to Personalization

In our fast-paced, technology-driven world, the modern consumer has access to thousands of options right in the palm of their hand.  As a buyer, this is great news. As a marketer, however, this makes it more difficult to reach qualified prospects.

So, how can you differentiate your brand from the competition? Enter personalization.

Consider the last time you opened your inbox—are you more likely to look at an email containing a hand-picked offer or an email containing a generic offer that was sent to thousands of other consumers? The answer seems pretty obvious.

Read more here: Contact Data: The Key to Personalization

2.    Winning B2B Marketing Strategies from Three Leading Brands

Since the dawn of social media, marketers have been skeptical of its usefulness as a B2B marketing channel. For many, the hesitation comes from a lack of understanding – they just aren’t sure how platforms like Facebook, used by many to connect with friends and loved ones, can be used to promote B2B products and services.

The truth is, social media can have a huge impact on your B2B marketing results. Consider these statistics:

  • 76% of Americans who are on the Internet use social media (source)
  • In as little as six hours a week, 66% of marketers see lead generation benefits with social media (source)
  • Social media has a 100% higher lead-to-close rate than outbound marketing (source)
  • Social media lead conversion rates are 13% higher than the average lead conversion rate (source)

If you haven’t quite figured out how to leverage the power of social media for your B2B, we’re here to provide you with some inspiration. Continue reading to see our picks for the best B2B social media campaigns of all time.

Read more here: Winning B2B Marketing Strategies from Three Leading Brands

3.    Five Business Promotion Methods for a B2B Organization

Let’s state the obvious: there are fundamental differences between B2C marketing and B2B marketing. Each approach requires a specific skill set, strategy, and general outlook. Today we’re focusing solely on the B2B universe.

Here are five simple steps to promote a B2B organization:

  • Establish Goals and KPI’s
  • Define Your Target Market
  • Determine Your Value Proposition
  • Choose Your Strategy
  • Test, Analyze, and Adjust to Scale Success

Read more here: Five Business Promotion Methods for a B2B Organization

4.    The Modern Marketer’s Guide to Live Streaming

Up until recently, the phrase ‘corporate social media’ referred to a brand’s polished profile and carefully crafted posts. The goal of corporate social media was to establish authority, boost brand recognition, and ultimately, to sell a product. While the goal hasn’t changed, the methodology has.

As technology continues to advance, social media has become much more dynamic. The most recent trend? Live video. Contrary to the tone of more traditional corporate social media, live video is unpredictable, raw, and personal—a real game changer.

Predictably, marketers are a bit skeptical. But, research shows, brand audiences are ready for this shift. In fact, 80% would rather watch live video from a brand than read a blog and 82% prefer live video from a brand to standard text or image posts (source).

Ready to learn how to make livestreaming work for your brand? Keep reading.

Read more here: The Modern Marketer’s Guide to Live Streaming

5.    The Global Marketer’s Guide to User-Generated Content

Modern buyers are more educated and connected than ever before—making it increasingly difficult for marketers to capture their attention. As such, the traditional content marketing strategies of the past just won’t cut it anymore. So, what’s a marketer to do? Enter user-generated content.

User-generated content—or UGC—is exactly what it sounds like: content created by users. For brands, users are people who interact with your brand or products in some capacity but aren’t professionally affiliated with your company.

The difference between UGC and more traditional marketing tactics is that UGC relies on your customers to promote your brand, rather than doing it yourself.

Read more here: The Global Marketer’s Guide to User-Generated Content

Or, contact ZoomInfo today to learn how we can increase your sales productivity and fuel your marketing campaigns.

About the author

Ryan Hadfield

Ryan Hadfield is a content marketing director at ZoomInfo, the leading B2B contact data solution.

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