5 Must-Know Best Practices for Employee Development

employee developmentWhen it comes to maintaining a company’s success, it’s not only essential to hire great employees—but it’s also essential to help your current employees grow and develop over time. And, in today’s hyper-competitive business landscape, the need for an ongoing commitment to employee development is even more pressing.

But, maintaining high performance isn’t the only reason to invest in employee development—it will also keep employees satisfied and fulfilled with their careers. In fact, 86% of employees consider opportunities for professional and career development important to overall job satisfaction (source). It should come as no surprise that a lack of growth opportunities is one of the leading causes of employee turnover (source). Continue reading “5 Must-Know Best Practices for Employee Development”

A Guide to Recruiting Financial Advisors

recruiting financial advisorsDid you know that the average financial advisor in the United States is older than 50 years old? Or that only 5 percent of advisors are younger than 30 (source)?

In fact, research group Cerulli Associates has found that the number of financial advisors in the U.S. has fallen every year since 2010 (source). Advising firms have been plagued by a decreasing workforce, which will only get worse, as Cerulli claims that approximately 100,000 more advisors will retire over the next decade. Continue reading “A Guide to Recruiting Financial Advisors”

5 Email Marketing Myths for the Modern Marketer

email marketing mythsThe online marketing world contains an abundance of conflicting information about email marketing. Because of this, it’s not always easy to tell fact from fiction. As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth.

In today’s blog post, we’ll explore five commonly held email marketing myths and reveal the truths behind them. Keep reading if you’re ready to stop these myths from undermining your email marketing program! Continue reading “5 Email Marketing Myths for the Modern Marketer”

Net Promoter Score for Recruiters and HR Professionals

employee net promoter scoreWe recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. Today, we set out to discuss a similar metric in the competitive world of recruiting: The Employee Net Promoter Score.

If you have yet to use Employee NPS, then today’s blog post is for you. We’ll discuss what this metric is, and explore how you can use it to find and retain top talent. Let’s get into it! Continue reading “Net Promoter Score for Recruiters and HR Professionals”

5 Steps to Structuring Your Marketing Strategy

marketing strategyStructuring a marketing strategy is a complicated task. As a marketer, you’re expected to stay within a pre-determined budget and come up with viable, affordable opportunities to bring in qualified leads. It’s a lot of moving pieces for one person to manage.

But, fear not dear marketer. The steps outlined in today’s blog post take a simplistic look at the most vital components of any marketing strategy. It is our hope that this post will help you strategize efficiently to reach your best buyers faster.

Continue reading “5 Steps to Structuring Your Marketing Strategy”

5 Campaign Optimization Tips for Better Email Marketing

campaign optimizationIn the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. What worked five years ago may not work now.

If you’re focused on email marketing campaign optimization you’ve come to the right place. In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results. Let’s get into it! Continue reading “5 Campaign Optimization Tips for Better Email Marketing”

The Beginner’s Guide to Using Reddit for Market Research

reddit market researchReddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users.  These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics.

Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Keep reading! Continue reading “The Beginner’s Guide to Using Reddit for Market Research”

The Definitive Guide to Data Recency

data recencyAs data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand.

Let’s start with this: The concept of data recency is fluid and difficult to measure. Why? Because in dynamic datasets, information is updated and appended on a constant basis. At what point can one say the dataset has been refreshed? Is it when all records have been updated in some way? If so, is the refresh carried out once or on an ongoing basis?  Is there a percentage that qualifies as a refresh? Do all fields associated with an individual need to be updated or does updating a single field count? Continue reading “The Definitive Guide to Data Recency”

4 Ways to Improve Your Candidate Response Rate

candidate response rateGood news: You just found the perfect candidate to fill a job vacancy. You send them a quick email and hope for a response. A few days pass— and still no word. Sound familiar? In today’s competitive hiring landscape, this scenario happens again and again. A low candidate response rate can frustrate even the most experienced recruiter.

This begs the question: How do you improve your candidate response rate? Check out today’s blog post for the answer. We cover the ins and outs of response rates and give you four quick ways to boost yours. Let’s jump right in! Continue reading “4 Ways to Improve Your Candidate Response Rate”