7 Steps to Improve Email Deliverability

Take a look at your inbox – how many unread or deleted messages do you have? And how many of them are from companies trying to catch your attention?

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. Continue reading “7 Steps to Improve Email Deliverability”

4 Problems with Marketing Automation [Infographic]

marketing automation infographicMarketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy (source).

Though marketing automation platforms have become more popular, modern marketers are still not sure how to fully leverage their capabilities to see optimal results. In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better (source).

Fear not, today we show you how to solve four of the top B2B marketing automation problems.
Continue reading “4 Problems with Marketing Automation [Infographic]”

7 Habits the Most Productive Marketers Swear By

habits of productive marketers

Why do some marketers seem to generate significantly better results than others? It may seem like successful marketers are simply more skilled and motivated— but often, this is not the case. In reality, routines and habits are what separates best-in-class marketers from the rest of the pack.

The most productive marketers rely on good habits and systems instead of falling back on motivation, willpower, and ineffective productivity hacks. As best-selling author James Clear wrote in his book, Atomic Habits, “You do not rise to the level of your goals. You fall to the level of your systems.”

Continue reading “7 Habits the Most Productive Marketers Swear By”

5 Must-Know Best Practices for Employee Development

employee developmentWhen it comes to maintaining a company’s success, it’s not only essential to hire great employees—but it’s also essential to help your current employees grow and develop over time. And, in today’s hyper-competitive business landscape, the need for an ongoing commitment to employee development is even more pressing.

But, maintaining high performance isn’t the only reason to invest in employee development—it will also keep employees satisfied and fulfilled with their careers. In fact, 86% of employees consider opportunities for professional and career development important to overall job satisfaction (source). It should come as no surprise that a lack of growth opportunities is one of the leading causes of employee turnover (source). Continue reading “5 Must-Know Best Practices for Employee Development”

A Guide to Recruiting Financial Advisors

recruiting financial advisorsDid you know that the average financial advisor in the United States is older than 50 years old? Or that only 5 percent of advisors are younger than 30 (source)?

In fact, research group Cerulli Associates has found that the number of financial advisors in the U.S. has fallen every year since 2010 (source). Advising firms have been plagued by a decreasing workforce, which will only get worse, as Cerulli claims that approximately 100,000 more advisors will retire over the next decade. Continue reading “A Guide to Recruiting Financial Advisors”

5 Email Marketing Myths for the Modern Marketer

email marketing mythsThe online marketing world contains an abundance of conflicting information about email marketing. Because of this, it’s not always easy to tell fact from fiction. As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth.

In today’s blog post, we’ll explore five commonly held email marketing myths and reveal the truths behind them. Keep reading if you’re ready to stop these myths from undermining your email marketing program! Continue reading “5 Email Marketing Myths for the Modern Marketer”

Net Promoter Score for Recruiters and HR Professionals

employee net promoter scoreWe recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. Today, we set out to discuss a similar metric in the competitive world of recruiting: The Employee Net Promoter Score.

If you have yet to use Employee NPS, then today’s blog post is for you. We’ll discuss what this metric is, and explore how you can use it to find and retain top talent. Let’s get into it! Continue reading “Net Promoter Score for Recruiters and HR Professionals”

5 Steps to Structuring Your Marketing Strategy

marketing strategyStructuring a marketing strategy is a complicated task. As a marketer, you’re expected to stay within a pre-determined budget and come up with viable, affordable opportunities to bring in qualified leads. It’s a lot of moving pieces for one person to manage.

But, fear not dear marketer. The steps outlined in today’s blog post take a simplistic look at the most vital components of any marketing strategy. It is our hope that this post will help you strategize efficiently to reach your best buyers faster.

Continue reading “5 Steps to Structuring Your Marketing Strategy”

5 Campaign Optimization Tips for Better Email Marketing

campaign optimizationIn the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. What worked five years ago may not work now.

If you’re focused on email marketing campaign optimization you’ve come to the right place. In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results. Let’s get into it! Continue reading “5 Campaign Optimization Tips for Better Email Marketing”