If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. In fact, if an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good.
Fortunately for marketers, re-engagement campaigns are an effective way to spark a renewed interest from inactive email subscribers– a shocking 71% of marketers say re-engagement campaigns are effective. But, surprisingly, only 57% of marketers actually use this type of campaign (source).
Continue reading “6 Ways to Re-Engage Inactive Email Subscribers”
There’s no way around it, modern sales organizations need access to high-quality data in order to identify potential customers and engage with key stakeholders efficiently. And, unfortunately, even the most robust data set may not be as complete as you think.
As the marketplace becomes increasingly competitive, sales professionals will need a more diverse and comprehensive set of data points to work with—including the subject of today’s post: Company hierarchy data. Continue reading “Why Sales Reps Need Access to Company Hierarchy Data”
The B2B sales cycle has always been complex and multifaceted—and it’s grown even more complicated in recent years. Thanks to modern technology, more decision-makers are involved in the average B2B purchase and, as a result, the way buyers find and consider products has changed dramatically.
Given the complex nature of the modern buyer’s journey, it should come as no surprise that the typical B2B sales cycle is longer than the typical B2C sales cycle. Fortunately, there are several modern ways for B2B organizations to shorten their sales cycle. And today, we’re focusing on one in particular—social media. Continue reading “How to Shorten Your Sales Cycle with Social Media”
Source of hire—its arguably the most important recruiting metric, yet often the least understood. In fact, 96% of recruiters say source of hire is an important metric, but 60% of them rated the metric as less than 90% accurate (source).
So that begs the question, why is source of hire so important– and why do so many recruiters get it wrong? And, how can we improve the accuracy of our source of hire data? Continue reading “Source of Hire: The Key to Successful Recruiting”
Since Reddit’s creation in 2005, the platform has earned its title as the “frontpage of the Internet.” Reddit, a popular social networking site and forum, has over 300 million users, 140,000 active communities, and boasts over 14 million monthly pageviews (source). Considering this expansive reach, it only makes sense for marketers to wonder how they can use Reddit to their advantage.
In a recent blog post, we offered some tips on using Reddit to conduct market research. But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. Continue reading “The B2B Marketer’s Ultimate Guide to Reddit”
Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Although these changes are often exciting, keeping up with the evolving technological landscape can feel like a full-time job. If you fall behind on the latest and greatest in technology, you fall behind your competitors. Don’t let this happen to you!
Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Keep reading! Continue reading “4 Ways Technology Changed the B2B Selling Process”
It’s no secret—email marketing is one of the most effective marketing channels to engage customers and contribute to overall business growth. After all, email marketing boasts an ROI of 4400% (source), and 59% of marketers say it’s the most effective channel for revenue generation (source).
But, after a while most email marketers see their campaigns plateau. Not only do they struggle to improve campaign results, some even see campaign results worsen over time. Why is that? Continue reading “8 Variables to Test for a Killer Email Marketing Program”
The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead (source).
This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. Continue reading “The Beginner’s Guide to B2B Marketing Attribution Modeling”
Every job opening comes with a specific set of candidate requirements and characteristics. But beyond your basic job description, how do you make sure you’re targeting and attracting the right type of candidate? And even more importantly, how can you guarantee a quality hire if you don’t know what your ideal candidate looks like?
Fortunately, with the help of job candidate personas, you can find, target, and recruit the best candidates in the workforce. Ready to learn more about candidate personas? Keep reading. Continue reading “Job Candidate Personas: A Guide for Recruiters”
First impressions are important – especially as a sales rep trying to win more business. When you get on the phone with a potential buyer for the first time, every word you use can make or break a future sale.
With so many tasks to accomplish during a first call, it’s easy to forget the simplest one – making a good first impression. Continue reading “Win More Business on Your First Call: A Beginner’s Guide”