The Beginner’s Guide to Agile Marketing

agile marketingAs technology continues to grow and evolve, the needs of the modern customer are also changing. In an effort to meet those changing needs, marketers are ditching traditional marketing initiatives in favor of a more adaptive approach to marketing– also known as agile marketing.

If you’re unfamiliar with agile marketing, it’s time to get on board. Implementing an agile strategy will help you increase marketing productivity, reduce your time-to-market, increase profits, and so much more. Continue reading “The Beginner’s Guide to Agile Marketing”

7 Ways to Run More Efficient Business Meetings

business meetings

If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems.

And then there are the meetings where to put it simply, nothing gets done. You sit in a room with your colleagues and collectively spin your wheels for an hour, and by the time you leave you’re in the same place you were before you started the meeting— except now you’re frustrated about the time you just wasted.

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Data: The Key to Account-Based Marketing Success

account based marketing dataAccount-based marketing has seen a surge in popularity over recent years. In fact, over 90% of B2B marketers say they recognize the value of ABM as a must-have strategy (source). There’s only one problem, however– 60% of marketers also say that the overall health of their data is unreliable (source). You might be thinking, what does data have to do with account-based marketing?

The simple answer? Everything. Every step you take to implement ABM is fueled by data. If the data you have access to is thin, unorganized, or inaccurate, you’ll never have the insights you need to make your ABM strategy a success. Continue reading “Data: The Key to Account-Based Marketing Success”

10 Metrics to Measure B2B Marketing Webinars

b2b marketing webinarsB2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top.

Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. This format allows companies to engage with prospects and customers and receive feedback in real-time. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Continue reading “10 Metrics to Measure B2B Marketing Webinars”

6 Important Social Selling Mistakes to Avoid

social selling mistakesSocial selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Consider these statistics (source):

  • 78% of salespeople using social media perform better than their peers.
  • Social sellers generate 38% more new opportunities than traditional sellers.
  • 62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects.

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12 Easy Fixes for Your Bad Sales Habits

bad sales habits

Under constant pressure to meet quota, productivity is at the forefront of every sales rep’s mind. Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity (source).

Although the sales productivity quandary can be attributed to many different factors—it’s largely due to bad habits formed after years of sales experience—bad habits you’re likely not even aware of. Continue reading “12 Easy Fixes for Your Bad Sales Habits”

9 Proven Ways to Improve Candidate Experience

candidate experience

Think back to the last time you applied and interviewed for jobs. What was that experience like for you? If you’re like most of us, your job search wasn’t easy sailing and you may have even walked away holding a grudge or two.

These resentful feelings, which most of us experience at some point in our professional lives, stem from a negative candidate experience. Before the time of online job boards and company review websites, a negative candidate experience was far less harmful to a company’s reputation as an employer. But today, it’s the employers, not the candidates, who suffer most when their candidate experience is lacking.

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Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

flywheel

As human beings, we’re naturally inclined to regard change with a sense of skepticism. But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on.

But, there’s one business concept that’s stood the test of time like no other. It’s a model so deeply ingrained in modern strategies that most businesses don’t even think to question it. We’re speaking, of course, of the sales funnel.

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A Beginner’s Guide to Account-Based Selling

what is account-based selling framework

Account-based selling isn’t a new concept– but it’s recently exploded as a common practice in sales and marketing circles. Although many predicted the account-based framework would be nothing more than a short-lived trend, it’s actually proven to be a highly effective sales strategy. In fact, 86% of sales and marketing professionals have begun using targeted account strategies to generate new business for their companies (source).

If you haven’t yet explored account-based selling, it can seem like quite the challenge. So today, we teach you the basics of account-based selling—what it is, why it works, and what resources you need to get started. Keep reading! Continue reading “A Beginner’s Guide to Account-Based Selling”