Content Mapping for Marketing Success

what is content mappingIf you’ve ever received an annoying mass email or seen an irrelevant Facebook promotion, you already know content isn’t one-size-fits-all. Sharing the wrong content at the wrong time is a marketer’s worst nightmare. Think about it, you spend significant time and resources to craft a piece of content only for it to fall flat—or worse, annoy your audience.

So, how can you reach the right audience? How can you convert that audience into paying customers? And how can you determine what type of content is going to resonate with your prospects? Continue reading “Content Mapping for Marketing Success”

How to Build the Ultimate Sales Prospect List

sales prospect listIf you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.

Although sales is a numbers game, most professionals caution against casting a wide net in the hopes of catching a sale. Instead, modern sales professionals find success by creating and reaching out to hyper-targeted lists made up of only the most qualified prospects.

Continue reading “How to Build the Ultimate Sales Prospect List”

10 Most Popular Marketing Articles of 2018

popular marketing articlesAlthough the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018.

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today, we bring this series to a close with the final installment– for marketers, of course.

Continue reading “10 Most Popular Marketing Articles of 2018”

10 Most Popular Recruiting Articles in 2018

popular recruiting articlesIt’s common knowledge: We learn from our mistakes. And while this age-old phrase certainly rings true, we would like to point out that we also learn from our successes. So, before we blink and find ourselves halfway through 2019, we’re taking a look back at our content successes in 2018.

Earlier this week, we published a list of our top-performing articles for sales professionals. And, today, we’re doing the same for our HR and recruiting audiences. So whether you’re new to the ZoomInfo blog or simply ready to revisit our most-visited content, this blog post is for you. Let’s get started!

Continue reading “10 Most Popular Recruiting Articles in 2018”

10 Most-Read Sales Articles of 2018

most-read sales articlesFor most of the world, the beginning of a new year signifies a fresh start– a chance for re-dos and second chances. The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. So, allow us to indulge.

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way.

Continue reading “10 Most-Read Sales Articles of 2018”

Neuro-Linguistic Programming for Better Business Outcomes

neruo-linguistic programming

Today we’re talking about Neuro-Linguistic Programming (NLP). Now, if you’re not familiar with the phrase, NLP probably sounds like something straight out of a science fiction novel- but, don’t let that scare you off. In actuality, NLP is a unique discipline that combines psychology, neurology, and linguistics to provide practitioners with important skills needed to manage the connection between a person’s mind and body.

In simpler terms, mastering NLP allows individuals to live more successfully, communicate more efficiently, and to ultimately take control of their thoughts and feelings.

Continue reading “Neuro-Linguistic Programming for Better Business Outcomes”

45 Top YouTube Channels for Marketing Professionals

marketing youtube channels As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Not only does this impact our personal lives on a regular basis—i.e. searching for recipes, directions, or new bars to try out. But, it also impacts our professional lives as well—i.e. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed.

The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Continue reading “45 Top YouTube Channels for Marketing Professionals”

Give the Gift of Automated Data Maintenance [Infographic]

b2b data cleansing“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” –SiriusDecsions

B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur.  Continue reading “Give the Gift of Automated Data Maintenance [Infographic]”

The Ultimate List of YouTube Channels for Sales Professionals

youtube channels for salesThanks to the influx of information made available online in the last decade or so, modern business professionals are thriving.  With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development.

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. But, we say, if you aren’t using YouTube to hone your skillset, pick up new tips and tricks, or stay up-to-date on industry news, you’re missing out. Continue reading “The Ultimate List of YouTube Channels for Sales Professionals”

Corporate Gift Giving: A Beginner’s Guide

corporate gift giving policyIt’s that time of the year again— the holiday season is upon us and festivities are in full swing. Your B2B sales reps are working long hours to close last minute deals. And your marketing team is busy too—fully entrenched in holiday messaging and plans for the upcoming year. It seems like there’s not enough time in the day.

Yet, there’s one last thing to consider before taking a well-deserved break for the holidays—corporate gift giving.  There are many instances in the business world where holiday gifts are appropriate, welcomed, and even expected. But, it’s important to be cautious—corporate gift giving can go very wrong. Continue reading “Corporate Gift Giving: A Beginner’s Guide”