Customer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored. Why? Engaged customers spend more money, actively support branding initiatives, and spread the reach of your company.
By definition, customer engagement is the continued relationship between a brand and its customers. Much like a romantic relationship, customer engagement requires consistent communication, nurturing, and attention. Here’s what modern marketer’s think of customer engagement: Continue reading “A Guide to Customer Engagement [Infographic]”
Welcome to another B2B blog post round-up —the fifth post of the series. For those of you who aren’t regular readers of the ZoomInfo 
Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss 
Creativity is a tricky concept. As marketers, we all strive to be more creative—but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality?
Now boasting 530 million users, LinkedIn has become the go-to platform for recruiters. And this makes sense—after all, the modern workforce uses LinkedIn to publicly display every piece of information a recruiter would need to make an informed hiring decision. It should be every recruiter’s dream, right? However, new research shows this might not be the case.
In the last week or so, we’ve published lists of our 
Last year we reported on the most popular ZoomInfo company profiles in 2016. Since that post continues to be one of our more popular pieces, we decided to give you a quick update. While some of these companies have made the list for the second year in a row, we also have some new additions. Keep reading for the 10 most popular companies in 2017! 
The holidays are over and 2018 has begun. If you’re anything like 41% of Americans, you’ve already set some New Year’s Resolutions (
If you’re a regular reader of the ZoomInfo blog, you’ve seen quite a bit about sales and marketing productivity in the last few weeks. And it’s for good reason—sales and marketing productivity is the theme of our 2018 Growth Acceleration Summit! So, to get you in the right frame of mind and prepare you for our upcoming event—we bring you 13 of the best sales productivity lessons from our favorite experts.