A Guide to Customer Engagement [Infographic]

customer engagement infographicCustomer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored. Why? Engaged customers spend more money, actively support branding initiatives, and spread the reach of your company.

By definition, customer engagement is the continued relationship between a brand and its customers. Much like a romantic relationship, customer engagement requires consistent communication, nurturing, and attention.  Here’s what modern marketer’s think of customer engagement: Continue reading “A Guide to Customer Engagement [Infographic]”

Top B2B Lead Generation Statistics for 2018

b2b lead generation statistics
Millions of companies crowd the B2B universe, vying for the same share of business.  As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful.

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. That won’t change. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Continue reading “Top B2B Lead Generation Statistics for 2018”

3 Examples of Creative B2B Marketing Initiatives

marketing initiativesCreativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity—what it is, what it isn’t, and how to achieve it.  But, we didn’t want to leave it at that.

We also thought it would be helpful to provide our readers with examples of truly creative marketing. So if you’re ready for some inspiration, keep reading. Continue reading “3 Examples of Creative B2B Marketing Initiatives”

A Guide to Content Marketing Creativity

guide to content markting creativityCreativity is a tricky concept. As marketers, we all strive to be more creative—but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality?

To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. With a fresh take on creativity, you’ll not only produce better marketing results but you’ll also breathe new life into your content. Keep reading. Continue reading “A Guide to Content Marketing Creativity”

Bad News for the Average LinkedIn Recruiter

linkedin recruiterNow boasting 530 million users, LinkedIn has become the go-to platform for recruiters. And this makes sense—after all, the modern workforce uses LinkedIn to publicly display every piece of information a recruiter would need to make an informed hiring decision.  It should be every recruiter’s dream, right? However, new research shows this might not be the case.

52% of hiring managers claim that passive candidate recruitment has been less effective because recruiters on LinkedIn are all competing for the same candidates (source).  Continue reading “Bad News for the Average LinkedIn Recruiter”

Top 10 B2B Marketing Blogs of 2017

top b2b marketing blogsIn the last week or so, we’ve published lists of our best business infographics and our most popular company profiles. Today, we give you a list of this year’s best blog posts. As previously mentioned, we published 186 blog posts this past year—and while we’re proud of that number, we’re always working to improve and grow our content library.

Stick with us in 2018 for more content to improve your sales, marketing, and recruiting initiatives. Here’s a little sample of the content you can expect to see. Continue reading “Top 10 B2B Marketing Blogs of 2017”

4 New Year’s Resolutions for Your B2B Organization [Infographic]

new years marketing resolutionsThe holidays are over and 2018 has begun. If you’re anything like 41% of Americans, you’ve already set some New Year’s Resolutions (source). Maybe you want to be healthier, read more books, or spend more time with your family. Whatever your resolution may be, New Year’s always seems like the natural time to make big life changes.

Fortunately, this sentiment isn’t just reserved for your personal life. When the New Year rolls around, businesses and their employees should consider making some improvements of their own. Continue reading “4 New Year’s Resolutions for Your B2B Organization [Infographic]”

13 Sales Productivity Lessons from the Experts

sales productivityIf you’re a regular reader of the ZoomInfo blog, you’ve seen quite a bit about sales and marketing productivity in the last few weeks. And it’s for good reason—sales and marketing productivity is the theme of our 2018 Growth Acceleration Summit! So, to get you in the right frame of mind and prepare you for our upcoming event—we bring you 13 of the best sales productivity lessons from our favorite experts.

Ready to kick off your new year on the right foot? Keep reading. Continue reading “13 Sales Productivity Lessons from the Experts”