10 Most-Read Sales Articles of 2018

most-read sales articlesFor most of the world, the beginning of a new year signifies a fresh start– a chance for re-dos and second chances. The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. So, allow us to indulge.

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way.

Continue reading “10 Most-Read Sales Articles of 2018”

Neuro-Linguistic Programming for Better Business Outcomes

neruo-linguistic programming

Today we’re talking about Neuro-Linguistic Programming (NLP). Now, if you’re not familiar with the phrase, NLP probably sounds like something straight out of a science fiction novel- but, don’t let that scare you off. In actuality, NLP is a unique discipline that combines psychology, neurology, and linguistics to provide practitioners with important skills needed to manage the connection between a person’s mind and body.

In simpler terms, mastering NLP allows individuals to live more successfully, communicate more efficiently, and to ultimately take control of their thoughts and feelings.

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45 Top YouTube Channels for Marketing Professionals

marketing youtube channels As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Not only does this impact our personal lives on a regular basis—i.e. searching for recipes, directions, or new bars to try out. But, it also impacts our professional lives as well—i.e. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed.

The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Continue reading “45 Top YouTube Channels for Marketing Professionals”

Give the Gift of Automated Data Maintenance [Infographic]

b2b data cleansing“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” –SiriusDecsions

B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur.  Continue reading “Give the Gift of Automated Data Maintenance [Infographic]”

The Ultimate List of YouTube Channels for Sales Professionals

youtube channels for salesThanks to the influx of information made available online in the last decade or so, modern business professionals are thriving.  With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development.

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. But, we say, if you aren’t using YouTube to hone your skillset, pick up new tips and tricks, or stay up-to-date on industry news, you’re missing out. Continue reading “The Ultimate List of YouTube Channels for Sales Professionals”

Corporate Gift Giving: A Beginner’s Guide

corporate gift giving policyIt’s that time of the year again— the holiday season is upon us and festivities are in full swing. Your B2B sales reps are working long hours to close last minute deals. And your marketing team is busy too—fully entrenched in holiday messaging and plans for the upcoming year. It seems like there’s not enough time in the day.

Yet, there’s one last thing to consider before taking a well-deserved break for the holidays—corporate gift giving.  There are many instances in the business world where holiday gifts are appropriate, welcomed, and even expected. But, it’s important to be cautious—corporate gift giving can go very wrong. Continue reading “Corporate Gift Giving: A Beginner’s Guide”

November 2018 B2B Blog Post Round-Up

b2b blog post round-upWelcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities.

Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more! We hope you stick around and find inspiration in our November blog post picks. Let’s get into it! Continue reading “November 2018 B2B Blog Post Round-Up”

The Impact of Bad B2B Marketing Data

b2b marketing dataThere’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience?

Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. Consider these statistics (source): Continue reading “The Impact of Bad B2B Marketing Data”

26 Personalization Statistics for the B2B Marketer

personalization statisticsIn today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition.

Luckily, as technology advances, it’s easier for marketers to personalize their efforts.  Continue reading “26 Personalization Statistics for the B2B Marketer”

Dynamic Data: Why B2B Businesses Must Abandon Static Data

dynamic dataHere on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data. That is, the switch from static to dynamic data management.

Today’s blog post explores the difference between static and dynamic data. We also look at why this transition is critical to the success of the modern business. Let’s get into it. Continue reading “Dynamic Data: Why B2B Businesses Must Abandon Static Data”