July 2019 B2B Blog Post Round-Up

round-up

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. 

Today’s round-up features content about collecting better customer testimonials, building sales pipeline, executing data-driven business strategies, and more! Let’s get into it.

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The B2B Marketer’s Guide to Customer Engagement [Infographic]

Customer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored. Why? Engaged customers spend more money, actively support branding initiatives, and spread the reach of your company.

By definition, customer engagement is the continued relationship between a brand and its customers. Much like a romantic relationship, customer engagement requires consistent communication, nurturing, and attention.  Here’s what modern marketer’s think of customer engagement: Continue reading “The B2B Marketer’s Guide to Customer Engagement [Infographic]”

50+ Statistics About LGBTQ+ Representation in Advertising

statistics about lgbtq+ representation

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong), we briefly touched on the importance of LGBTQ+ representation in advertising. 

In that article, we state the following, “A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple— and it comes in the form of representation.

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3 Examples of Creative B2B Marketing Initiatives

marketing initiativesCreativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity—what it is, what it isn’t, and how to achieve it.  But, we didn’t want to leave it at that.

We also thought it would be helpful to provide our readers with examples of truly creative marketing. So if you’re ready for some inspiration, keep reading. Continue reading “3 Examples of Creative B2B Marketing Initiatives”

A Guide to Content Marketing Creativity

guide to content markting creativityCreativity is a tricky concept. As marketers, we all strive to be more creative—but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality?

To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. With a fresh take on creativity, you’ll not only produce better marketing results but you’ll also breathe new life into your content. Keep reading. Continue reading “A Guide to Content Marketing Creativity”

How to Prevent Phishing and Avoid Cyber Attacks

how to prevent phishing

Companies across the globe experience more than one million phishing attacks each year (source). Let that sink in.

This means, the individuals who perpetrate this type of crime are constantly attempting to gain access to highly personal information. Think bank details, account logins, social security numbers, passwords, and much more. If successful, attackers can then use your personal information to access online accounts, commit identity theft, and even steal your money. Continue reading “How to Prevent Phishing and Avoid Cyber Attacks”

22 Live Streaming Statistics for B2B Marketers

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. Continue reading “22 Live Streaming Statistics for B2B Marketers”

50+ Candidate Sourcing Statistics for Recruiters

candidate sourcing

In a recent blog post we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters do it. Today, we dive a little deeper and explore 52 statistics about modern candidate sourcing. Our hope is that you can use these statistics to inform and evolve your current candidate sourcing strategy.

Passive Candidate Sourcing: A Quick Primer

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A Corporate Guide to Pride—Companies Who’ve Gotten it Right (and Wrong)

corporate pride month

If you’ve spent any amount of time on social media during the month of June, you’ve likely seen some big name brands announcing their support for the LGBTQ+ community in honor of Pride Month.

Most notably, companies have rebranded their corporate social media profiles to feature rainbow colored logos, cover photos, products, and entire rainbow themed campaigns as a presumed tribute to the Pride flag.

Although this outpouring of support is great in theory, it raises some major questions. How many of these companies work to implement real change for the LGBTQ+ community? How many of these companies actively show their support and advocate for LGBTQ+ rights year round? And, how many companies simply leverage Pride as a means to profit off the LGBTQ+ community?

Continue reading “A Corporate Guide to Pride—Companies Who’ve Gotten it Right (and Wrong)”

6 Ways to Improve Your B2B Sales Prospecting

prospecting in salesSales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses.  Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations.

So, whether you’re brand new to sales or just looking for a refresher, today’s post will take you back to the basics of B2B sales prospecting.

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