5 B2B Marketing Metrics That Matter

B2B Marketing MetricsIn today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics.

If you’re struggling to report on the success of your marketing campaigns, we’re here to help.  Continue reading “5 B2B Marketing Metrics That Matter”

5 Must-Follow B2B Marketing Influencers

top marketing influencers on twitterIn the age of social media, influencer marketing has become wildly popular—even among B2B organizations. But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community.

So, in today’s blog post we take a look at the characteristics that make someone a great influencer to work with and we also identify a few of our favorite B2B marketing influencers.

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The Modern Marketer’s Guide to Social Listening

social listening

It’s impossible to quantify the number of conversations happening on social media. Every second of every day, people discuss breaking news, share personal updates, trade inside jokes, and more. They also take to social media to discuss the products they buy and the brands they buy from. Modern marketers can’t allow these conversations to fall on deaf ears — and that’s where social listening comes in.

In today’s blog post, we offer a comprehensive guide to social listening. Keep reading to find out what it is, how it benefits modern marketers, and what you need to keep in mind to create a successful social listening strategy! 

Continue reading “The Modern Marketer’s Guide to Social Listening”

5 Must-Follow B2B Sales Influencers

sales influencers

In a recent post, we explored the qualities that made someone an influencer. We also introduced you to some of our favorite B2B marketing influencers—including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few.

However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own. Wondering who they are? Well, you’re in luck! In today’s post, we’ve compiled a list of the top sales influencers on our radar. Check them out! Continue reading “5 Must-Follow B2B Sales Influencers”

12 B2B Sales Questions to Close Deals Faster

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line.   If you’re a seasoned sales professional, you already know the best way to get information is to ask smart questions. But this is often easier said than done.

Good questions and the answers they produce can make a huge difference in your ability to close deals faster.  

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Building Trust in Sales: A Guide for Sales Professionals

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. Why would your B2B sales prospects be any different?

In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. Yet, it’s easier said than done. In fact, only 3% of buyers trust sales reps (source). Continue reading “Building Trust in Sales: A Guide for Sales Professionals”

How to Stand Out at a Trade Show: A Guide for Marketers

how to stand out at a tradeshowWhen it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) (source). Continue reading “How to Stand Out at a Trade Show: A Guide for Marketers”

7 Important Sales Skills All B2B Recruiters Need

important sales skills

As a recruiter, it may seem unnatural to think of yourself as a sales rep; after all, you work with people, not products. But, like consumers, candidates aren’t always immediately interested in what you have to offer.

As all good recruiters know, there’s a certain amount of selling that must take place to secure a quality candidate. In fact, research has shown recruiters with superior sales skills are consistently top performers in their field.

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The B2B Sales Rep’s Guide to Facebook

facebookIt’s no secret that social selling can have a huge impact on a B2B organization’s bottom line. In fact, sales reps who leverage social selling are 79% more likely to attain their quota than those who do not (source).

However, as impressive as this looks, B2B sales reps have been slow to adopt social media as an important sales tool. One study reported only 31% of sales reps use social media in their day-to-day sales process (source). Continue reading “The B2B Sales Rep’s Guide to Facebook”

The B2B Marketer’s Guide to Social Media Holidays

b2b social media holidaysIf you’re a regular social media user, you’re likely familiar with social media holidays—but just in case, we’ll give you a quick overview. Sometimes referred to as “hashtag holidays” or “micro-holidays”, social media holidays are just what the name alludes to– holidays celebrated with the primary goal of generating engagement on social media.

Compared to more traditional holidays, such as Christmas or Thanksgiving, social holidays are largely unofficial and commemorate a variety of items, objects, and occurrences. From favorite foods to political movements to animals and everything in between—there is a social media holiday out there for everything imaginable. Continue reading “The B2B Marketer’s Guide to Social Media Holidays”