In a recent post, we explored the qualities that made someone an influencer. We also introduced you to some of our favorite B2B marketing influencers—including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few.
However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own. Wondering who they are? Well, you’re in luck! In today’s post, we’ve compiled a list of the top sales influencers on our radar. Check them out! Continue reading “5 Must-Follow B2B Sales Influencers”
In the age of social media, influencer marketing has become wildly popular—even among B2B organizations. But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community.
So, in today’s blog post we take a look at the characteristics that make someone a great influencer to work with and we also identify a few of our favorite B2B marketing influencers.
Continue reading “5 Must-Follow B2B Marketing Influencers”
When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. If you’re a seasoned sales professional, you already know the best way to get information is to ask smart questions. But this is often easier said than done.
Good questions and the answers they produce can make a huge difference in your ability to close deals faster.
Continue reading “12 B2B Sales Questions to Close Deals Faster”
Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. Why would your B2B sales prospects be any different?
In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. Yet, it’s easier said than done. In fact, only 3% of buyers trust sales reps (source). Continue reading “Building Trust in Sales: A Guide for Sales Professionals”
When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) (source). Continue reading “How to Stand Out at a Trade Show: A Guide for Marketers”
As a recruiter, it may seem unnatural to think of yourself as a sales rep; after all, you work with people, not products. But, like consumers, candidates aren’t always immediately interested in what you have to offer.
As all good recruiters know, there’s a certain amount of selling that must take place to secure a quality candidate. In fact, research has shown recruiters with superior sales skills are consistently top performers in their field.
Continue reading “7 Important Sales Skills All B2B Recruiters Need”
It’s no secret that social selling can have a huge impact on a B2B organization’s bottom line. In fact, sales reps who leverage social selling are 79% more likely to attain their quota than those who do not (source).
However, as impressive as this looks, B2B sales reps have been slow to adopt social media as an important sales tool. One study reported only 31% of sales reps use social media in their day-to-day sales process (source). Continue reading “The B2B Sales Rep’s Guide to Facebook”
If you’re a regular social media user, you’re likely familiar with social media holidays—but just in case, we’ll give you a quick overview. Sometimes referred to as “hashtag holidays” or “micro-holidays”, social media holidays are just what the name alludes to– holidays celebrated with the primary goal of generating engagement on social media.
Compared to more traditional holidays, such as Christmas or Thanksgiving, social holidays are largely unofficial and commemorate a variety of items, objects, and occurrences. From favorite foods to political movements to animals and everything in between—there is a social media holiday out there for everything imaginable. Continue reading “The B2B Marketer’s Guide to Social Media Holidays”
We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage
In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better (source).
So, what’s holding them back? According to Ascend2, the biggest inhibitor of successful marketing automation implementation is a lack of effective strategy (source). Continue reading “A Guide to Marketing Automation Implementation”
Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. However, if you’re not smart about your purchase, bad data quickly becomes a costly mistake. Continue reading “How to Get More Value From Your B2B Data Purchase”