The Internet has long been the dominant outlet used by businesses to reach their target audience. As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results.
Effective SEO requires businesses to understand and tailor their website to their audience, what that audience is looking for, and the different ways in which they search for it. But, just as Google’s ranking algorithm is ever-changing, so is SEO. In fact, we’ve reached a point where many once-effective SEO tactics no longer work. This has led many marketers to question whether or not SEO is dead.