In today’s chaotic hiring market, recruitment marketing has emerged as a widely adopted practice among recruiters and HR professionals. By definition, recruitment marketing is a tactic used by an organization to source, manage, and nurture passive talent — before they apply for an open position.
Pursuing passive candidates may seem counter-intuitive at first, but recruitment marketing works. Check out these statistics: Continue reading “4 Ways to Recruit Like a Marketer”
Brand awareness is a critical, but often neglected component of B2B company growth. In fact, strong brand awareness is often linked to increased financial performance, higher sales volume, higher quality employees, valuable partnership opportunities and more.
While branding is typically a marketing concern, every department and its constituents – from c-level down to hourly workers – has a role to play.
Keep reading to learn how you can leverage the power of your employees and turn them into effective brand ambassadors. Continue reading “The Definitive Guide to B2B Employee Engagement and Brand Awareness”
A key component of organizational growth is hiring—but, if you hire the wrong candidate you can do more harm than good. Although it’s a drain on resources to replace a bad hire, that’s the least of your worries. In fact, before you even realize you’ve made a bad hiring decision, the wrong person can wreak havoc on your department’s productivity, reputation, results, and even your revenue.
Although a bad hire is an obvious annoyance, it goes beyond that. A bad hire can do real damage. Today we use our most recent infographic to explain just how drastically the wrong person can impact your success as a company. Continue reading “The Cost of a Bad Hire [Infographic]”
In a recent blog post we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters do it. This concept applies to passive candidates too!
Hiding behind office doors and computer screens, the passive candidate is hard to find and tougher to catch. Yet with the right tools and mindset, it’s possible to track down this elusive prospect.
How? By thinking like one! Luckily for you, we’ve gathered the clues you’ll need to get inside the mind of your passive prospects. It’s time to get out there and catch them… if you can. Continue reading “Find Your Next Passive Candidate [Infographic]”