ZoomInfo prospecting tools can link website visitors to a company's IP. But how can that work when we're all working from home? In short: We’re not worried.
June 5, 2020 | 3 minute read
Corporate hierarchy data indicate where the decision-making power in a company lies. Learn how it can empower your enterprise sales strategy.
May 26, 2020 | 11 minute read
Which data are consumers most concerned about protecting? And how are companies' policies changing to improve the “privacy experience.”
May 22, 2020 | 7 minute read
A BASHO email is a very personalized B2B cold email to a potential client, usually at a high-value account. Here are our winning examples.
May 21, 2020 | 12 minute read
Software using the dated coding language COBOL is hampering efforts to provide pandemic aid to Americans. How entrenched is it in government systems?
May 20, 2020 | 1 minute read
What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry t...
May 19, 2020 | 6 minute read
COVID-19 directly affects more women than men in some of the most heavily impacted industries. We dive into our data to see how this could affect their careers.
May 18, 2020 | 2 minute read
Although some industries do well at elevating women, data from ZoomInfo suggest promotion rates for women into leadership roles still pale in comparison to men.
May 15, 2020 | 9 minute read
Predictive intelligence uses data mining, algorithms, and AI to identify when businesses may be ready to buy. Learn how sales & marketing can use it.
May 14, 2020 | 11 minute read
In the year 2000, businesses changed rapidly to prevent an oncoming doom: Y2K. What can that period teach us about our current coronavirus crisis?
May 13, 2020 | 14 minute read
Active candidates are easy to find. But what if they don’t fit? Use these seven sourcing techniques to fill your pipeline with ideal passive candidates.
May 12, 2020 | 9 minute read
Sales territory planning prioritizes your team’s time and reveals untapped regions or verticals. Learn to build a sales territory plan in three steps.
May 11, 2020 | 7 minute read
Total addressable market is a calculation representing the revenue opportunity for a set of products or services. Learn the formula and how to use it!
May 8, 2020 | 9 minute read
Objections are a good sign! Our experts offer five tips & tricks for overcoming the most common sales objections and driving the sales process forward.
May 7, 2020 | 8 minute read
Despite intentionally pursuing a low-key growth strategy, Zoom quickly became the video conferencing leader during COVID-19. What explains the surge?
May 6, 2020 | 5 minute read
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