All Posts

- B2B Marketing
How to Measure the Success of Lead Generation

We all know leads are a good thing. But not all leads are created equally. Read more to learn about how to rank leads for better ROI.

August 4, 2020 | 7 minute read
- Data Insights
Nonprofits Enjoy Prosperous Funding, Thanks to ‘Social Impact’ Investors

The data tells us that nonprofits can draw from a wide choice of investment types, leaving plenty of options for VCs and individuals to invest their money.

August 3, 2020 | 1 minute read
- B2B Growth
Your Guide to Choosing a B2B Data Provider

Data is a big investment. So you should never trust a B2B data provider without first understanding their sources. We examine three popular data models.

August 3, 2020 | 6 minute read
- B2B Growth
GTM Motions Part I: How ZoomInfo Responds to Every Lead Within 90 Seconds

The difference between good and great is smaller than you think. When companies work continuously to close that gap, they thrive. Here’s how ZoomInfo did it.

July 30, 2020 | 10 minute read
- B2B Sales
How to Write Sales Cold Calling Scripts Using Data

Even in a tech-driven world, the desk phone is still one of the best selling tools. Let’s try to make the most of it with these cold calling script templates.

July 29, 2020 | 5 minute read
- B2B Marketing
What Is The Right Structure For Your B2B Marketing Team?

Creating your dream marketing team doesn’t have to be confusing. Let’s answer some key questions on how to structure the best B2B marketing team.

July 28, 2020 | 7 minute read
- Data Insights
What Do Freshly Funded Companies Spend Investor’s Money On?

We use millions of data points from our B2B intelligence platform to unearth trends in the way people buy, sell, and go to market. Here's our latest on funding!

July 27, 2020 | 4 minute read
- B2B Growth
How to Improve Communication Between Marketing and Sales

Sales and marketing should be the best of friends but that's not always the case. Let’s explore how to improve the communication between these two departments...

July 24, 2020 | 6 minute read
- B2B Sales
How to Differentiate Between Warm and Hot Leads

When it comes to leads and lead generation, it’s quality over quantity, but how do you know which ones to keep, and which ones should be tossed in the trash?

July 23, 2020 | 6 minute read
- Data Insights
What Pandemic? Early-Stage Funding Stays Strong

ZoomInfo data suggests that firms seeking early-stage seed funding have actually seen an increase in action during the pandemic.

July 21, 2020 | 2 minute read
- Data Insights
What the…Fund? Common Funding Types Explained

What are some of the most commonly seen sources of funding? ZoomInfo analyzed hundreds of companies to help map it all out. Let's jump in.

July 20, 2020 | 8 minute read
- B2B Sales
The Ultimate Guide to Sales Outreach

The modern B2B biz dev leader is faced with cutting through the noise both effectively and efficiently. Check out our sales outreach guide & infographic!

July 17, 2020 | 7 minute read
- B2B Sales
5 Ways Technology Changed the B2B Selling Process

The B2B selling game has drastically changed over the years. Read our post on what these changes entail and how to incorporate them into your sales cycles.

July 15, 2020 | 8 minute read
- B2B Marketing
How Can You Use Data to Build Better Personas?

Everyone knows about personas, but what about the data-driven persona? Let’s explore how data can empower you to build out more accurate customer profiles.

July 13, 2020 | 6 minute read
- B2B Sales
Cold Calling vs. Warm Calling: Is Cold Calling Dead?

Cold calling is an old selling tactic, but is it completely dead? Our post covers alternatives for new contact selling including “warm calling.”

July 7, 2020 | 6 minute read

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Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.

Subscribe to the ZoomInfo blog.

B2B marketing, growth, sales and more.

How to Measure the Success of Lead Generation

Nonprofits Enjoy Prosperous Funding, Thanks to ‘Social Impact’ Investors

Your Guide to Choosing a B2B Data Provider

GTM Motions Part I: How ZoomInfo Responds to Every Lead Within 90 Seconds

How to Write Sales Cold Calling Scripts Using Data

What Is The Right Structure For Your B2B Marketing Team?

What Do Freshly Funded Companies Spend Investor’s Money On?

How to Improve Communication Between Marketing and Sales

How to Differentiate Between Warm and Hot Leads

What Pandemic? Early-Stage Funding Stays Strong

What the…Fund? Common Funding Types Explained

The Ultimate Guide to Sales Outreach

5 Ways Technology Changed the B2B Selling Process

How Can You Use Data to Build Better Personas?

Cold Calling vs. Warm Calling: Is Cold Calling Dead?

Subscribe to the ZoomInfo blog.