ZoomInfo founder and CEO, Henry Shuck, discusses the challenges of going to market in Europe at the 2020 SaaStock EMEA Conference.
October 22, 2020 | 6 minute read
A personalized selling strategy is the difference between a deal won and a deal lost. Let's learn about how to use personalization in your sales processes.
October 20, 2020 | 5 minute read
Small and large businesses are out-innovating the mid-market. Let's explore the implications.
October 20, 2020 | 4 minute read
Cold calling is an old selling tactic, but is it completely dead? Our post covers alternatives for new contact selling including “warm calling.”
October 19, 2020 | 6 minute read
Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. We invited...
October 15, 2020 | 11 minute read
Gift giving is fun, but you have to be cautious in business. Learn how to create a legal corporate gift-giving policy for this holiday season.
October 14, 2020 | 7 minute read
Data is a big investment. So you should never trust a B2B data provider without first understanding their sources. We examine three popular data models.
October 14, 2020 | 15 minute read
The answer to improving customer retention can be found with data. Learn how to perform churn analysis and identify the root causes of lost customers.
October 13, 2020 | 3 minute read
Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed bus...
October 13, 2020 | 4 minute read
Landing meetings with key decision-makers is critical for B2B sales. But scheduling sales appointments is no easy task. We explore eight pro techniques.
October 12, 2020 | 6 minute read
The modern sales call sounds much different than it did even a couple years ago, and a personalized, buyer-centric approach is now critical to sales success.
October 8, 2020 | 5 minute read
Professional development is a huge topic for modern sales leaders. You need to help grow your employees and we think a team lead role could be the perfect fit.
October 6, 2020 | 9 minute read
How do you get started with your go-to-market plan? We'll teach you some steps that can help you get moving.
October 6, 2020 | 2 minute read
We all know the power of buyer personas for sales teams. But what about for the modern day B2B marketer?
September 30, 2020 | 6 minute read
Brand ambassadors were all the rage in the 2010s. But has the well-curated, sponsored Instagram feed run its course? Is this tactic now a turn-off?
September 30, 2020 | 4 minute read
Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.
B2B marketing, growth, sales and more.