All Posts

- B2B Growth
- Data Insights
EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas

ZoomInfo founder and CEO, Henry Shuck, discusses the challenges of going to market in Europe at the 2020 SaaStock EMEA Conference.

October 22, 2020 | 6 minute read
- B2B Sales
Let’s Get Personal: What Role Does Personalization Play In Sales?

A personalized selling strategy is the difference between a deal won and a deal lost. Let's learn about how to use personalization in your sales processes.

October 20, 2020 | 5 minute read
- Data Insights
Are Businesses Releasing More or Less Products in 2020? Depends on Size.

Small and large businesses are out-innovating the mid-market. Let's explore the implications.

October 20, 2020 | 4 minute read
- B2B Sales
Cold Calling vs. Warm Calling: Is Cold Calling Dead?

Cold calling is an old selling tactic, but is it completely dead? Our post covers alternatives for new contact selling including “warm calling.”

October 19, 2020 | 6 minute read
- B2B Growth
Why ZoomInfo is Acquiring Clickagy

Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. We invited...

October 15, 2020 | 11 minute read
- B2B Growth
Corporate Gift Giving: Ideas for Fun, Compliant Policies

Gift giving is fun, but you have to be cautious in business. Learn how to create a legal corporate gift-giving policy for this holiday season.

October 14, 2020 | 7 minute read
- B2B Growth
Your Guide to Choosing a Sales & Marketing B2B Data Provider

Data is a big investment. So you should never trust a B2B data provider without first understanding their sources. We examine three popular data models.

October 14, 2020 | 15 minute read
- B2B Marketing
- B2B Sales
Digging Into Customer Churn Data: A Guide to Better Retention

The answer to improving customer retention can be found with data. Learn how to perform churn analysis and identify the root causes of lost customers.

October 13, 2020 | 3 minute read
- Data Insights
Does Social Media Really Generate Revenue?

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed bus...

October 13, 2020 | 4 minute read
- B2B Sales
8 B2B Sales Appointment Setting Tricks

Landing meetings with key decision-makers is critical for B2B sales. But scheduling sales appointments is no easy task. We explore eight pro techniques.

October 12, 2020 | 6 minute read
- B2B Sales
What Your Prospects Actually Want To Hear From You on a Sales Call

The modern sales call sounds much different than it did even a couple years ago, and a personalized, buyer-centric approach is now critical to sales success.

October 8, 2020 | 5 minute read
- B2B Growth
- B2B Sales
Is A Sales Team Lead Role Worth Exploring?

Professional development is a huge topic for modern sales leaders. You need to help grow your employees and we think a team lead role could be the perfect fit.

October 6, 2020 | 9 minute read
- Data Insights
An Intro to a Go-To-Market Strategy’s Steps

How do you get started with your go-to-market plan? We'll teach you some steps that can help you get moving.

October 6, 2020 | 2 minute read
- B2B Marketing
How To Use Personas For Better Marketing

We all know the power of buyer personas for sales teams. But what about for the modern day B2B marketer?

September 30, 2020 | 6 minute read
- Data Insights
What Happened to Brand Ambassadors?

Brand ambassadors were all the rage in the 2010s. But has the well-curated, sponsored Instagram feed run its course? Is this tactic now a turn-off?

September 30, 2020 | 4 minute read

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B2B marketing, growth, sales and more.

EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas

Let’s Get Personal: What Role Does Personalization Play In Sales?

Are Businesses Releasing More or Less Products in 2020? Depends on Size.

Cold Calling vs. Warm Calling: Is Cold Calling Dead?

Why ZoomInfo is Acquiring Clickagy

Corporate Gift Giving: Ideas for Fun, Compliant Policies

Your Guide to Choosing a Sales & Marketing B2B Data Provider

Digging Into Customer Churn Data: A Guide to Better Retention

Does Social Media Really Generate Revenue?

8 B2B Sales Appointment Setting Tricks

What Your Prospects Actually Want To Hear From You on a Sales Call

Is A Sales Team Lead Role Worth Exploring?

An Intro to a Go-To-Market Strategy’s Steps

How To Use Personas For Better Marketing

What Happened to Brand Ambassadors?

Subscribe to the ZoomInfo blog.