All Posts

- B2B Marketing
- B2B Sales
How ZoomInfo Matches IPs to Companies While Employees Work from Home

ZoomInfo prospecting tools can link website visitors to a company's IP. But how can that work when we're all working from home? In short: We’re not worried.

June 5, 2020 | 3 minute read
- B2B Sales
3 Ways Corporate Hierarchy Data Can Accelerate B2B Enterprise Sales

Corporate hierarchy data indicate where the decision-making power in a company lies. Learn how it can empower your enterprise sales strategy.

May 26, 2020 | 11 minute read
- Data Insights
Privacy Experience: When and Why We Give Up Our Data

Which data are consumers most concerned about protecting? And how are companies' policies changing to improve the “privacy experience.”

May 22, 2020 | 7 minute read
- B2B Sales
8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

A BASHO email is a very personalized B2B cold email to a potential client, usually at a high-value account. Here are our winning examples.

May 21, 2020 | 12 minute read
- Data Insights
Old Coding Language Entrenched in 100+ Government Systems

Software using the dated coding language COBOL is hampering efforts to provide pandemic aid to Americans. How entrenched is it in government systems?

May 20, 2020 | 1 minute read
- B2B Marketing
- B2B Sales
What is Spam? The Truth About Unsolicited and Cold Email

What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry t...

May 19, 2020 | 6 minute read
- Data Insights
Women are on the Front-Lines of the Pandemic. What Does this Mean for Their Careers?

COVID-19 directly affects more women than men in some of the most heavily impacted industries. We dive into our data to see how this could affect their careers.

May 18, 2020 | 2 minute read
- Data Insights
The Promotion Gap for Women in 2020: Yes, It Still Exists.

Although some industries do well at elevating women, data from ZoomInfo suggest promotion rates for women into leadership roles still pale in comparison to men.

May 15, 2020 | 9 minute read
- B2B Marketing
- B2B Sales
Unboxing the Predictive Intelligence Blackbox: 3 Types of Data You Need

Predictive intelligence uses data mining, algorithms, and AI to identify when businesses may be ready to buy. Learn how sales & marketing can use it.

May 14, 2020 | 11 minute read
- Data Insights
Y2K Changed Business Forever. So Will COVID-19.

In the year 2000, businesses changed rapidly to prevent an oncoming doom: Y2K. What can that period teach us about our current coronavirus crisis?

May 13, 2020 | 14 minute read
- B2B Recruiting
How to Engage & Recruit Great Passive Candidates

Active candidates are easy to find. But what if they don’t fit? Use these seven sourcing techniques to fill your pipeline with ideal passive candidates.

May 12, 2020 | 9 minute read
- B2B Sales
How to Build a Sales Territory Plan with a Buyer-Centric Approach

Sales territory planning prioritizes your team’s time and reveals untapped regions or verticals. Learn to build a sales territory plan in three steps.

May 11, 2020 | 7 minute read
- B2B Growth
How to Calculate Total Addressable Market and Perform TAM Analysis

Total addressable market is a calculation representing the revenue opportunity for a set of products or services. Learn the formula and how to use it!

May 8, 2020 | 9 minute read
- B2B Sales
The 5-Point Guide to Overcoming Sales Objections

Objections are a good sign! Our experts offer five tips & tricks for overcoming the most common sales objections and driving the sales process forward.

May 7, 2020 | 8 minute read
- Data Insights
Zoom Becomes Video Conferencing Leader During COVID-19. Why?

Despite intentionally pursuing a low-key growth strategy, Zoom quickly became the video conferencing leader during COVID-19. What explains the surge?

May 6, 2020 | 5 minute read

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B2B marketing, growth, sales and more.

How ZoomInfo Matches IPs to Companies While Employees Work from Home

3 Ways Corporate Hierarchy Data Can Accelerate B2B Enterprise Sales

Privacy Experience: When and Why We Give Up Our Data

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Old Coding Language Entrenched in 100+ Government Systems

What is Spam? The Truth About Unsolicited and Cold Email

Women are on the Front-Lines of the Pandemic. What Does this Mean for Their Careers?

The Promotion Gap for Women in 2020: Yes, It Still Exists.

Unboxing the Predictive Intelligence Blackbox: 3 Types of Data You Need

Y2K Changed Business Forever. So Will COVID-19.

How to Engage & Recruit Great Passive Candidates

How to Build a Sales Territory Plan with a Buyer-Centric Approach

How to Calculate Total Addressable Market and Perform TAM Analysis

The 5-Point Guide to Overcoming Sales Objections

Zoom Becomes Video Conferencing Leader During COVID-19. Why?

Subscribe to the ZoomInfo blog.