We all know leads are a good thing. But not all leads are created equally. Read more to learn about how to rank leads for better ROI.
August 4, 2020 | 7 minute read
The data tells us that nonprofits can draw from a wide choice of investment types, leaving plenty of options for VCs and individuals to invest their money.
August 3, 2020 | 1 minute read
Data is a big investment. So you should never trust a B2B data provider without first understanding their sources. We examine three popular data models.
August 3, 2020 | 6 minute read
The difference between good and great is smaller than you think. When companies work continuously to close that gap, they thrive. Here’s how ZoomInfo did it.
July 30, 2020 | 10 minute read
Even in a tech-driven world, the desk phone is still one of the best selling tools. Let’s try to make the most of it with these cold calling script templates.
July 29, 2020 | 5 minute read
Creating your dream marketing team doesn’t have to be confusing. Let’s answer some key questions on how to structure the best B2B marketing team.
July 28, 2020 | 7 minute read
We use millions of data points from our B2B intelligence platform to unearth trends in the way people buy, sell, and go to market. Here's our latest on funding!
July 27, 2020 | 4 minute read
Sales and marketing should be the best of friends but that's not always the case. Let’s explore how to improve the communication between these two departments...
July 24, 2020 | 6 minute read
When it comes to leads and lead generation, it’s quality over quantity, but how do you know which ones to keep, and which ones should be tossed in the trash?
July 23, 2020 | 6 minute read
ZoomInfo data suggests that firms seeking early-stage seed funding have actually seen an increase in action during the pandemic.
July 21, 2020 | 2 minute read
What are some of the most commonly seen sources of funding? ZoomInfo analyzed hundreds of companies to help map it all out. Let's jump in.
July 20, 2020 | 8 minute read
The modern B2B biz dev leader is faced with cutting through the noise both effectively and efficiently. Check out our sales outreach guide & infographic!
July 17, 2020 | 7 minute read
The B2B selling game has drastically changed over the years. Read our post on what these changes entail and how to incorporate them into your sales cycles.
July 15, 2020 | 8 minute read
Everyone knows about personas, but what about the data-driven persona? Let’s explore how data can empower you to build out more accurate customer profiles.
July 13, 2020 | 6 minute read
Cold calling is an old selling tactic, but is it completely dead? Our post covers alternatives for new contact selling including “warm calling.”
July 7, 2020 | 6 minute read
Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.
B2B marketing, growth, sales and more.