How to Create a Comprehensive Content Calendar for Your B2B

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. What should I write about? Is there a particular format I should use? How do I know if this will resonate with my audience?

If you’ve ever asked yourself a similar line of questions, fear not, dear marketer. Your most common content marketing roadblocks can be solved with just a little planning. But, before you brush this off as just another list of tips and tricks, we urge you to stop what you’re doing and bookmark this page.

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4 Foolproof Ways to Beat Price Objections

price objectionsAs a B2B sales rep, you already know objections are an unavoidable part of your job.  Yet, as we explained in a recent blog post, there are many tips and tricks sales reps can use to bypass common objections during the sales cycle.

Research shows price objections are the number one objection sales rep face—but half of all price objections are phony (source). Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. They’re really saying, “You haven’t demonstrated the value of your product and therefore, I’m not ready to spend my money on it.”   Continue reading “4 Foolproof Ways to Beat Price Objections”

How to Boost Organic Traffic to Your B2B Blog

organic trafficSearch engine optimization—or SEO—is an essential component of any online marketing strategy. After all, more and more users are turning to Google and other search engines to research companies and products. As a result, the visibility of your company’s website is critical to the success of your brand.

And, it’s no secret– B2B blogging is a key contributor to a successful SEO strategy. Consider these statistics: Continue reading “How to Boost Organic Traffic to Your B2B Blog”

48 Shocking B2B Social Selling Statistics

B2B social selling statisticsThere’s no way around it: Social media has drastically changed the way modern companies do business. As a society, our constant need to be connected has expanded our pool of potential customers and made them infinitely more reachable.

But, what do you really know about social selling? The truth is, most sales reps haven’t received any formal training in this area. This means reps at your company could be missing out on interested leads, important sales conversations, and ultimately, revenue.

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List Segmentation: The Key to Email Marketing

what is email list segmentationNo matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment (source). But, that’s only if you do it correctly.

The days of batch and blast emails are long gone. It’s no longer good enough to send your entire customer database the same offers. Enter email list segmentation—the key to successful email marketing. Continue reading “List Segmentation: The Key to Email Marketing”

7 Ways to Improve Your Lead Management Process

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. In order to convert leads into paying customers, you must have a comprehensive lead management process in place.

But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. Even the most seasoned marketers struggle to build the perfect lead management strategy for their business.

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7 Ways to Optimize Your Lead Generation Landing Pages

lead generation landing pagesB2B sales and marketing professionals are constantly looking for ways to increase their qualified website leads. In fact, 85% of B2B marketers say lead generation is their most important content marketing goal (source). Yet, a staggering 80% of marketers also say their lead generation efforts are only slightly or somewhat effective (source).

So we’ll pose this question: How can marketers quickly and easily improve their lead generation efforts? We say, go straight to the source—your lead generation landing pages. With just a few small adjustments, you can increase your conversion rate and generate more leads overnight. Continue reading “7 Ways to Optimize Your Lead Generation Landing Pages”

Can Former Employees Help You Find Job Candidates?

job candidatesCandidate sourcing is difficult – and according to recruiters, it’s only become more of a challenge in recent years. In fact, 65% of recruiters claim talent shortage is the biggest difficulty they face in the hiring process (source).

With social media platforms and job boards taking over the recruitment industry, there are more ways than ever to reach job candidates. But there’s one valuable resource you may be ignoring: former employees. Continue reading “Can Former Employees Help You Find Job Candidates?”

The Definitive Guide to Conversational Marketing

conversational marketingAs with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, instead of one-to-one interactions, marketers relied on one-to-many marketing tactics– i.e. email, social media, direct mail, billboards, etc.

But, as more and more companies adopted the same tactics, consumers were inundated with marketing messages– some meant for them, some inapplicable. Instead of sifting through the noise to find the messaging meant for them, consumers now ignore most marketing materials they encounter. Think about it– people pay for ad-free services, skip through commercials, and change the station when ads invade their personal space.

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5 Reasons to Clean Your Marketing Database Today

clean your marketing databaseData hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. But, there’s a reason this topic has been discussed at such great length. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics (source):

  • 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate.
  • 25% of the average B2B database is inaccurate.
  • 64% of “very successful” data-driven marketers say improving data quality is the most challenging obstacle to achieving success.
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