10 Most-Read Sales Articles of 2018

most-read sales articlesFor most of the world, the beginning of a new year signifies a fresh start– a chance for re-dos and second chances. The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. So, allow us to indulge.

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way.

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6 Ways to Re-Engage Inactive Email Subscribers

re-engagement campaignIf you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. In fact, if an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good.

Fortunately for marketers, re-engagement campaigns are an effective way to spark a renewed interest from inactive email subscribers– a shocking 71% of marketers say re-engagement campaigns are effective. But, surprisingly, only 57% of marketers actually use this type of campaign (source).

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Neuro-Linguistic Programming for Better Business Outcomes

neruo-linguistic programming

Today we’re talking about Neuro-Linguistic Programming (NLP). Now, if you’re not familiar with the phrase, NLP probably sounds like something straight out of a science fiction novel- but, don’t let that scare you off. In actuality, NLP is a unique discipline that combines psychology, neurology, and linguistics to provide practitioners with important skills needed to manage the connection between a person’s mind and body.

In simpler terms, mastering NLP allows individuals to live more successfully, communicate more efficiently, and to ultimately take control of their thoughts and feelings.

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5 Must-Know Best Practices for Employee Development

employee developmentWhen it comes to maintaining a company’s success, it’s not only essential to hire great employees—but it’s also essential to help your current employees grow and develop over time. And, in today’s hyper-competitive business landscape, the need for an ongoing commitment to employee development is even more pressing.

But, maintaining high performance isn’t the only reason to invest in employee development—it will also keep employees satisfied and fulfilled with their careers. In fact, 86% of employees consider opportunities for professional and career development important to overall job satisfaction (source). It should come as no surprise that a lack of growth opportunities is one of the leading causes of employee turnover (source). Continue reading “5 Must-Know Best Practices for Employee Development”

45 Top YouTube Channels for Marketing Professionals

marketing youtube channels As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Not only does this impact our personal lives on a regular basis—i.e. searching for recipes, directions, or new bars to try out. But, it also impacts our professional lives as well—i.e. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed.

The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Continue reading “45 Top YouTube Channels for Marketing Professionals”

A Guide to Recruiting Financial Advisors

recruiting financial advisorsDid you know that the average financial advisor in the United States is older than 50 years old? Or that only 5 percent of advisors are younger than 30 (source)?

In fact, research group Cerulli Associates has found that the number of financial advisors in the U.S. has fallen every year since 2010 (source). Advising firms have been plagued by a decreasing workforce, which will only get worse, as Cerulli claims that approximately 100,000 more advisors will retire over the next decade. Continue reading “A Guide to Recruiting Financial Advisors”

Why Sales Reps Need Access to Company Hierarchy Data

company hierarchy dataThere’s no way around it, modern sales organizations need access to high-quality data in order to identify potential customers and engage with key stakeholders efficiently.  And, unfortunately, even the most robust data set may not be as complete as you think.

As the marketplace becomes increasingly competitive, sales professionals will need a more diverse and comprehensive set of data points to work with—including the subject of today’s post: Company hierarchy data. Continue reading “Why Sales Reps Need Access to Company Hierarchy Data”

Give the Gift of Automated Data Maintenance [Infographic]

b2b data cleansing“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” –SiriusDecsions

B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur.  Continue reading “Give the Gift of Automated Data Maintenance [Infographic]”

The Ultimate List of YouTube Channels for Sales Professionals

youtube channels for salesThanks to the influx of information made available online in the last decade or so, modern business professionals are thriving.  With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development.

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. But, we say, if you aren’t using YouTube to hone your skillset, pick up new tips and tricks, or stay up-to-date on industry news, you’re missing out. Continue reading “The Ultimate List of YouTube Channels for Sales Professionals”

How to Shorten Your Sales Cycle with Social Media

shorten the sales cycle with social mediaThe B2B sales cycle has always been complex and multifaceted—and it’s grown even more complicated in recent years. Thanks to modern technology, more decision-makers are involved in the average B2B purchase and, as a result, the way buyers find and consider products has changed dramatically.

Given the complex nature of the modern buyer’s journey, it should come as no surprise that the typical B2B sales cycle is longer than the typical B2C sales cycle. Fortunately, there are several modern ways for B2B organizations to shorten their sales cycle. And today, we’re focusing on one in particular—social media. Continue reading “How to Shorten Your Sales Cycle with Social Media”