If business were basketball, your technology stack would be a strong contender for MVP. While your technology stack may not seem like it warrants serious consideration, it has the power to make or break your success as a marketing team.
Today we introduce you to your 2019 Marketing Madness starting lineup. In today’s infographic we outline the key players in your marketing technology stack and what important function each serves. Let’s jump right into it! Continue reading “Marketing Madness 2019: Your Starting Lineup [Infographic]”
In today’s digital world, recruiters use a variety of platforms for candidate sourcing. But, there’s one place that nearly all applicants will end up: The career page on your company website. In fact, recent studies show that 77% of job seekers visit company websites to look for jobs, and career sites are the top source of hires at 27.35% (source).
But, with the rise of social media and other recruiting platforms, many companies neglect their career page. If you haven’t looked at your career page recently, today’s blog post is for you! Continue reading “6 Tips For Better Career Page Content”
A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue.
In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas (source): Continue reading “How to Conduct a Win/Loss Analysis in B2B Sales”
Reporting allows sales professionals and managers to stay on top of their team’s performance, uncover key insights about customers and the sales cycle, and develop new strategies to increase the effectiveness of their entire sales organization.
But, there’s a downside to sales reporting too. If you don’t take the right approach, your sales reports can be a waste of time– or worse, they can inspire poor decision-making and negatively impact many aspects of your business. Continue reading “5 Ways Your Sales Reports Are Hurting Your Business”
Why do some marketers seem to generate significantly better results than others? It may seem like successful marketers are simply more skilled and motivated— but often, this is not the case. In reality, routines and habits are what separates best-in-class marketers from the rest of the pack.
The most productive marketers rely on good habits and systems instead of falling back on motivation, willpower, and ineffective productivity hacks. As best-selling author James Clear wrote in his book, Atomic Habits, “You do not rise to the level of your goals. You fall to the level of your systems.”
Continue reading “7 Habits the Most Productive Marketers Swear By”
Webinars have proven time and time again to be one of the most successful channels at a marketer’s disposal. According to 73% of B2B marketers and sales leaders, webinars are the number one way to generate high-quality leads (source).
Here’s the thing— webinars require a significant amount of prep work. So much so, that it’s easy to forget about a webcast’s after-life. But, it’s a mistake to run a webinar and then let it collect virtual dust in an archive. These broadcasts leave behind a treasure chest of future content for your customers.
Continue reading “8 Easy Ways to Repurpose Webinar Content”
Fact: Your company’s email program will only ever be as good as your contact database. No matter how great your emails are, eventually your contacts get married, change jobs, or receive promotions; their companies go out of business or merge with entirely different organizations.
Slowly but surely, you’ll be left with inaccurate and unreliable data. If you aren’t diligent about database maintenance, you’ll run your email marketing program into the ground.
Continue reading “How to Build Your B2B Email List in Seven Steps”
Recruiters and candidates have more ways to connect than ever before, all thanks to the growth of online recruiting platforms and social media. But, these technological advancements also mean that candidate sourcing has grown more competitive.
Candidates are spread out across many platforms making them difficult to pinpoint. And many recruiters on LinkedIn, for example, have found the leading platforms to be oversaturated.
In this new recruiting landscape, you must be strategic in your efforts to find candidates. It’s not enough to post job listings on the usual platforms and hope for success. You must inform your online strategy with highly-specific data– and that’s where web analytics come in. Continue reading “The Beginner’s Guide to Recruiter Analytics”
Branding. If you’ve worked in business for any period of time, you likely hear this term thrown around a few times a day. But branding is a fluid, subjective concept that we don’t always take the time to quantify—a must in today’s competitive business landscape.
Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. Let’s get into it. Continue reading “Contact Data Hygiene and the Future of Branding”
How do you convince someone to buy a product? There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In fact, 84% of B2B decision makers start the buying process with a referral (source).
We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing.
Continue reading “The Beginner’s Guide to Referral Marketing”