Cold calling is an old selling tactic, but is it completely dead? Our post covers alternatives for new contact selling including “warm calling.”
July 7, 2020 | 6 minute read
Automation is key to modern marketing success. But it's challenging to effectively implement it. Learn how to overcome MA obstacles and measure success.
July 2, 2020 | 7 minute read
A go-to-market strategy is essential to launching your new product or service. Find out how to organize and implement a GTM for market success.
June 26, 2020 | 7 minute read
ZoomInfo prospecting tools can link website visitors to a company's IP. But how can that work when we're all working from home? In short: We’re not worried.
June 5, 2020 | 3 minute read
This quarter gave us a master class in adaptability. From an IPO to a global pandemic, let’s take a look at some highlights of Q2 for the ZoomInfo team.
July 6, 2020 | 4 minute read
ZoomInfo CEO on why the company is launching its IPO during COVID-19: “Despite our current situation, the need for businesses to go to market remains.”
June 16, 2020 | 4 minute read
Total addressable market is a calculation representing the revenue opportunity for a set of products or services. Learn the formula and how to use it!
May 8, 2020 | 9 minute read
Active candidates are easy to find. But what if they don’t fit? Use these seven sourcing techniques to fill your pipeline with ideal passive candidates.
May 12, 2020 | 9 minute read
IT staffing is fast, cutthroat, and all about relationships. Here's four tips to keep in mind if you're struggling to get onto the approved vendor list.
April 21, 2020 | 5 minute read
Breaking through the “noise” successfully requires a more personalized, relationship-based selling approach, and the staffing sector is no exception. Firms...
April 17, 2020 | 6 minute read
Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.
B2B marketing, growth, sales and more.