Out-of-hand customer data gets companies nowhere. Getting a complete 360-degree view of customers helps sales & marketing track the buyer's journey.
August 7, 2020 | 6 minute read
We all know leads are a good thing. But not all leads are created equally. Read more to learn about how to rank leads for better ROI.
August 4, 2020 | 7 minute read
Creating your dream marketing team doesn’t have to be confusing. Let’s answer some key questions on how to structure the best B2B marketing team.
July 28, 2020 | 7 minute read
Everyone knows about personas, but what about the data-driven persona? Let’s explore how data can empower you to build out more accurate customer profiles.
July 13, 2020 | 6 minute read
Data is a big investment. So you should never trust a B2B data provider without first understanding their sources. We examine three popular data models.
August 3, 2020 | 6 minute read
The difference between good and great is smaller than you think. When companies work continuously to close that gap, they thrive. Here’s how ZoomInfo did it.
July 30, 2020 | 10 minute read
Sales and marketing should be the best of friends but that's not always the case. Let’s explore how to improve the communication between these two departments...
July 24, 2020 | 6 minute read
Recruiters face a lot of obstacles when it comes to sourcing qualified candidates and building a talent pipeline. Luckily, that’s where ZoomInfo comes in.
August 6, 2020 | 4 minute read
Active candidates are easy to find. But what if they don’t fit? Use these seven sourcing techniques to fill your pipeline with ideal passive candidates.
May 12, 2020 | 9 minute read
IT staffing is fast, cutthroat, and all about relationships. Here's four tips to keep in mind if you're struggling to get onto the approved vendor list.
April 21, 2020 | 5 minute read
Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.
B2B marketing, growth, sales and more.