What Makes Someone a B2B Sales Influencer
In a recent post, we explored the qualities that made someone an influencer. We also introduced you to some of our favorite B2B marketing influencers—including the socially-savvy Ann Handley, Joe Chernov and Joe Pullizi, just to name a few.
However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere; the B2B sales arena has a few social celebs of its own. Wondering who they are? Well, you’re in luck! In today’s post, we’ve compiled a list of the top sales influencers on our radar. Check them out!
Jeb Blount (@SalesGravy)
Twitter Followers: 124k
Leading off our list is sales consultant and coach, Jeb Blount. For those unfamiliar, Jeb is the CEO of Sales Gravy, a sales training organization known by many as THE sales acceleration company. Through Sales Gravy, Jeb has worked with numerous Fortune 500 companies to build top-performing sales teams, including Paycom & Autozone, just to name a few.
Jeb is also a renowned author, having written eight hard-hitting books on sales development, including the best-selling, Sales EQ: How Ultra-High Performers Leverage Sales Specific Emotional Intelligence to Close the Complex Deal.
Jeb carries his sales wisdom over to all his social media channels, and spreads his expertise to the masses. Through Twitter and Facebook, followers can access videos, articles, and even podcasts filled with practical advice for becoming better sales professionals.
Trish Bertuzzi (@bridgegroupinc)
Twitter Followers: 22.9k
Up next is sales extraordinaire, Trish Bertuzzi, CEO of The Bridge Group Inc. Like Jeb, Trish is known by many in the sales industry as an expert coach and consultant.
For nearly 20 years, Trish and The Bridge Group have helped over 320+ companies build, expand and optimize their Inside Sales practices including: building pipeline, generating revenue and redefining the image of the profession. Trish is also a renowned author; in fact, her latest book, The Sales Development Playbook, was an Amazon #1 bestseller!
Trish is one of the leading ladies in the Inside Sales profession; she was even named to the Top 25 Most Influential in Inside Sales by AA-ISP. That being said, it’s no wonder how she has amassed such a devoted social media following.
To put it simply, if you aren’t following Trish already, you’re missing out! Aside from the obvious sales insight and best practices, Trish injects humor and wit into her social media content. And she definitely isn’t afraid to speak her mind!
Koka Sexton (@kokasexton )
Twitter Followers: 67.2k
With ten plus years of sales experience under his belt and a passion for all things social media, it’s no wonder that Koka Sexton has positioned himself as the industry authority on social selling. In fact, many would go so far as to say that the practice wouldn’t exist without his influence and expertise.
As the founder of Social Selling Labs LLC, Koka works to teach sales professionals the importance of incorporating social media into daily selling practices. From prospecting, to nurturing, to closing a deal, Koka believes social can aid reps achieve their most vital sales goals.
Through speaking engagements, customer trainings, and of course, social content, Koka spreads his expertise on using social media platforms like LinkedIn and Twitter as a business tool.
Tiffani Bova (@Tiffani_Bova)
Twitter Followers: 66.6k
Our list wouldn’t be complete without world-renowned sales strategist, Tiffani Bova. A long time veteran of the profession, Tiffani boasts nearly two decades of sales experience and often jokingly refers to herself as a ‘recovering sales rep’.
Since her early days on the sales floor, Tiffani has held prestigious positions at renowned organizations such as Gateway, Gartner and Salesforce, where she currently holds the title of Customer Growth & Innovation Evangelist.
Through a unique combination of operational and research experience, Tiffani has successfully positioned herself as a leading sales thought leader and one of the most powerful women in the industry. The National Diversity Council even named Tiffani one of the “Most Powerful and Influential Women in California.”
Tiffani recognizes that the key to success is to stay on top of industry innovations, and always has her finger on the pulse of the market. On social media, she shares industry issues and trends, as well as a bevy of carefully curated content from top sources.
Mark Hunter (@TheSalesHunter )
Twitter Followers: 49.1k
Next on our list is sales trainer, consultant, speaker, and author, Mark Hunter, The Sales Hunter. Like our other influencers, Mark brings years of sales experience to the table and has worked at organizations like BP and Salesforce.
Mark has written two highly regarded books including, High-Profit Selling: Win the Sale Without Compromising on Price and High-Profit Prospecting.
Through his platform, Mark hosts workshops, seminars and educational events that focus on prospecting, maximizing price, sales leadership, and motivation.
Mark believes that organizational success relies on both the success of the sales teams and the sales managers. He also shares inspirational quotes and motivational tips to help followers increase sales and profitability.
B2B Influencers: Our Final Thoughts
There’s a lot we can learn from these sales influencers and with the power of social media, their expertise and wisdom is more accessible than ever before! Next time you’re looking for tips, advice, or motivation to reach your sales goals, give these experts a follow. We promise they won’t disappoint!
If you’re looking for ways to leverage influencers as part of your B2B marketing strategy, check out these blog posts:
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