21 Important B2B Cold Calling Statistics

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales.

In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call (source).

The Problem with B2B Cold Calling

But the reality is—whether you’re a seasoned veteran or it’s your first day on the job—you probably don’t enjoy making cold calls. The reason for this is simple: if you’re not armed with the right resources, cold calling is uncomfortable and ineffective.

The Problem with your Data

Low-quality data can impact every aspect of a business—particularly sales and marketing. If your team’s performance is lagging and your sales database is a mess, it’s time to conduct an audit of your data. Quality data is the fuel of any successful sales team. Without it, your cold calls will fall flat and your prospects will remain unreachable.

Cold Calling Statistics

Bad data might be an issue if you can’t reach your buyers, you’re dialing the wrong people, or if you feel unprepared for your calls.

Improve Your Data

The only way to improve your sales performance is to improve your B2B prospect data. Here’s how:

See Results

For more information about improving your data quality and increasing sales productivity, contact ZoomInfo today.