10 Most-Read Sales Articles of 2018

most-read sales articlesFor most of the world, the beginning of a new year signifies a fresh start– a chance for re-dos and second chances. The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. So, allow us to indulge.

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way.

Today, we’re taking a walk down memory lane. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. We’ve compiled a list of our most-read sales blog posts of 2018 to kick-off your new year on the right foot. Let’s get started!

1. 20 Motivating Sales Quotes to Empower Your Team

As any salesperson knows, motivation comes and goes. At certain points, we are hyper-focused and driven. And on other days, we don’t even feel like picking up the phone. So the question is – where do we find the inspiration to climb out of these sales motivation slumps? Often, it’s helpful to listen to the wise words of those who have already achieved great success.

If you’re dragging today and can’t seem to drum up the motivation to get going, we’re here to help. We’ve put together a list of the 20 most motivational sales quotes. These quotes cover everything from general motivation to sales strategy, and they’re words to live by for any sales professional.

For sales managers looking to give their team a productivity boost, look no further than these 20 motivational quotes. Keep reading!

Read: 20 Motivating Sales Quotes to Empower Your Team.

2. 12 Ways to Handle Sales Pressure

It’s common knowledge that working in sales is hard. Yet—what most people don’t understand is the extent to which sales pressure can negatively impact an organization.

Consider this: a recent survey ranked ‘sales account manager’ as one of the most stressful jobs in the US, with 73% of respondents rating the role as “highly stressful” (source).

In today’s post, we explain the effects of sales pressure and provide ways to mitigate this stress productively. Keep reading!

Read: 12 Ways to Handle Sales Pressure.

3. 7 Ways to Nail Your Next Sales Presentation

The art of the sales pitch has drastically changed in recent years. Technological advances have allowed your buyers to access more information than ever before. And, as a result, most are already educated about your products and services. In fact, experts estimate that 50%-90% of the buyer’s journey is complete before the buyer even speaks to a sales rep (source).

For this reason, modern sales reps require a different set of guidelines to deliver a successful sales presentation. Ready to learn more? Today we give you seven tips to nail your next sales presentation!

Read: 7 Ways to Nail Your Next Sales Presentation.

4. 15 Social Selling Quotes to Inspire Your Sales Efforts

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness.

But, take one look at these statistics and you’ll see that social selling produces serious results (source):

  • 78% of salespeople using social media outperform their peers.
  • Social sellers generate 38% more new opportunities than traditional sellers.
  • 90% of top salespeople use social selling tools.

If you need some motivation to get on board with social selling, look no further. We’ve put together a list of social selling quotes from industry experts that will be sure to inspire your sales efforts. Keep reading!

Read: 15 Social Selling Quotes to Inspire Your Sales Efforts.

5. The Top 35 Sales Podcasts for Sales Professionals

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales.

Recently, we published The Ultimate List of Marketing Podcasts. So if you’re already familiar with the sales podcasts on this list, we recommend you check out that post as well. Without further ado, let’s jump into it.

Read: The Top 35 Sales Podcasts for Sales Professionals.

6. The Ultimate List of Social Selling Tools for Your Sales Team

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Consider these statistics (source).

78% of salespeople using social media outperform their peers.
Social selling generates 38% more new opportunities than traditional sellers.
Social selling has a 100% higher lead-to-close rate than outbound marketing.

Effective social selling is no easy task, especially given the many responsibilities the average sales rep has to juggle. For this reason, you and your sales team must utilize the right technology stack to improve and streamline your social selling efforts.

Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. Ready to get started? Keep reading!

Read: The Ultimate List of Social Selling Tools for Your Sales Team.

7. The Top 25 Must-Bookmark Sales Blogs

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. After all, you have calls to make, quotas to hit, and demos to run. But, what if we told you a quick reading break might actually increase your sales productivity?

We won’t go so far as to say you should skip important meetings or spend half of your day reading blog posts—but we definitely recommend that you spend a few minutes every day catching up on industry news and sales blogs. It’ll give you a well-deserved break and you might actually learn a few things.

Not sure where to start? We’ve got you covered! Here are our 25 picks for best sales blogs. Go check them out!

Read: The Top 25 Must-Bookmark Sales Blogs.

8. 21 Important B2B Cold Calling Statistics

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales.

In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call (source).

Read: 21 Important B2B Cold Calling Statistics.

9. 4 Critical Ways Technology Changed the B2B Selling Process

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Although these changes are often exciting, keeping up with the evolving technological landscape can feel like a full-time job. If you fall behind on the latest and greatest in technology, you fall behind your competitors. Don’t let this happen to you!

Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Keep reading!

Read: 4 Critical Ways Technology Changed the B2B Selling Process.

10. 6 Outdated Sales Techniques Hurting Your Productivity

Have you ever felt your productivity slipping, despite the fact that you’re putting in the same amount of effort you always have?  Have you ever wondered, “If I’m working as hard as before, why I am accomplishing less?”

If you answered yes to the questions above, your sales process may be out of date. Strategies that worked five years ago just aren’t as effective now—and if you don’t abandon your bad habits, your sales productivity will suffer.

Read: 6 Outdated Sales Techniques Hurting Your Productivity.

Key Takeaways from the Best Sales Articles of 2018

And there you have it, a look at the most popular sales blog posts of 2018. In the upcoming year, we plan to bring you even more valuable content in an effort to inspire your sales initiatives, start important conversations, and to cover the topics you and your business care about most. Thanks for joining us in 2018, we hope you come back soon!

Contact ZoomInfo today to learn more about how our sales data and sales database solutions are just what you need for accelerated growth in 2019. Happy New Year!