If you’re a fan of the content we publish, there’s good news! We have more. Over the last few months our writers have been collaborating with other B2B organizations to create articles, guides, and blog posts.
In our first blog post round up we covered data-driven public relations, customer-centric business strategies, content marketing, social media, and much more. Continue reading “B2B Blog Post Round Up: Buyer Personas, User-Generated Content, and More!”
In a recent blog post we shared the top 25 Must-Tweet Moments from the 2017 Growth Acceleration Summit. And, while we covered some great territory, we have even more great takeaways to share with you.
Keep reading for 16 more insights straight from the speakers of the 2017 Growth Acceleration Summit.
Continue reading “16 Key Takeaways from the 2017 Growth Acceleration Summit”
On September 13th and 14th we held the second annual Growth Acceleration Summit in Boston, MA. The best and brightest in the B2B world came together to give talks, facilitate workshops, and network.
All in all, it was a great success! For those who weren’t able to attend, we compiled the top 25 must-tweet moments. Check it out:
Continue reading “25 Must-Tweet Moments from the 2017 Growth Acceleration Summit”
Account-based marketing (ABM) – you’ve likely read all about it. Chances are, if you’re not utilizing this particular brand of marketing, you know someone who is. After all, the number of companies using an ABM strategy increased by 21% in the past year alone (source).
Let’s back up a little bit.
Continue reading “3 Obstacles Keeping You from ABM Success”
Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. These professionals have the job of screening calls, deciding what’s important, and ultimately, who gets through to their boss—the decision maker. Continue reading “The B2B Sales Rep’s Guide to Getting Past Gatekeepers”
To keep a business afloat, B2B marketers know there is nothing more vital than maintaining a steady stream of new leads. In fact, according to a recent report, 55% of B2B marketers cited lead generation as one of the top priorities for 2017 (source).
Unfortunately, B2B lead generation is often easier said than done. Fear not, today we give you three creative ways to start generating more leads.
Continue reading “3 Creative B2B Lead Generation Tactics”
In late 2016, ZoomInfo launched a new feature to our platform called Company Attributes. With this tool, customers can now quickly select accounts that match their value propositions, based on multiple layers of specific criteria. The growing list of nearly 200 attributes covers characteristics like sales and marketing technologies, department size and structure, location, founding date, website ranking, and more.
Let’s take a look at how this feature can help B2B marketers better identify and engage with their target audience.
Continue reading “3 Ways “Company Attributes” Can Help you Identify and Engage with Your Target Audience”
Yesterday saw Salesforce’s return to Boston for their World Tour customer conference. Though considerably smaller than Dreamforce, World Tour Boston was still chock-full of great breakout sessions, interesting speakers and inspiring customer stories.
There was a lot to cover during the full-day event, but here are the top 6 takeaways from Salesforce World Tour Boston:
Continue reading “6 Key Takeaways from Salesforce World Tour Boston”
ZoomInfo has earned a spot on the Inc. 5000 list, Inc. Magazine’s annual ranking of the fastest-growing private companies in America. Continue reading “ZoomInfo Has Been Named to the 2015 Inc. 5000 List”
A few times per year ZoomInfo holds TechFest, a two day period for the engineering team to collaborate on mini projects with few constraints. During this time the engineers are encouraged to have fun and experiment. In fact, the only rule is there are no good or bad ideas. Continue reading “Two Days of Innovation at ZoomInfo’s TechFest!”