B2B Blog Post Round Up: Buyer Personas, User-Generated Content, and More!

b2b bloggingIf you’re a fan of the content we publish, there’s good news! We have more. Over the last few months our writers have been collaborating with other B2B organizations to create articles, guides, and blog posts.

In our first blog post round up we covered data-driven public relations, customer-centric business strategies, content marketing, social media, and much more. Continue reading “B2B Blog Post Round Up: Buyer Personas, User-Generated Content, and More!”

25 Must-Tweet Moments from the 2017 Growth Acceleration Summit

growthaccelerationsummitOn September 13th and 14th we held the second annual Growth Acceleration Summit in Boston, MA. The best and brightest in the B2B world came together to give talks, facilitate workshops, and network.

All in all, it was a great success! For those who weren’t able to attend, we compiled the top 25 must-tweet moments. Check it out:

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3 Creative B2B Lead Generation Tactics

b2b lead generation

To keep a business afloat, B2B marketers know there is nothing more vital than maintaining a steady stream of new leads. In fact, according to a recent report, 55% of B2B marketers cited lead generation as one of the top priorities for 2017 (source).

Unfortunately, B2B lead generation is often easier said than done. Fear not, today we give you three creative ways to start generating more leads.

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3 Ways “Company Attributes” Can Help you Identify and Engage with Your Target Audience

buyer personaIn late 2016, ZoomInfo launched a new feature to our platform called Company Attributes. With this tool, customers can now quickly select accounts that match their value propositions, based on multiple layers of specific criteria. The growing list of nearly 200 attributes covers characteristics like sales and marketing technologies, department size and structure, location, founding date, website ranking, and more.

Let’s take a look at how this feature can help B2B marketers better identify and engage with their target audience.

Continue reading “3 Ways “Company Attributes” Can Help you Identify and Engage with Your Target Audience”

6 Key Takeaways from Salesforce World Tour Boston

Yesterday saw Salesforce’s return to Boston for their World Tour customer conference. Though considerably smaller than Dreamforce, World Tour Boston was still chock-full of great breakout sessions, interesting speakers and inspiring customer stories.

There was a lot to cover during the full-day event, but here are the top 6 takeaways from Salesforce World Tour Boston:

Continue reading “6 Key Takeaways from Salesforce World Tour Boston”