On September 13th and 14th we held the second annual Growth Acceleration Summit in Boston, MA. The best and brightest in the B2B world came together to give talks, facilitate workshops, and network.
All in all, it was a great success! For those who weren’t able to attend, we compiled the top 25 must-tweet moments. Check it out:
Continue reading “25 Must-Tweet Moments from the 2017 Growth Acceleration Summit”
Account-based marketing (ABM) – you’ve likely read all about it. Chances are, if you’re not utilizing this particular brand of marketing, you know someone who is. After all, the number of companies using an ABM strategy increased by 21% in the past year alone (source).
Let’s back up a little bit.
Continue reading “3 Obstacles Keeping You from ABM Success”
Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. These professionals have the job of screening calls, deciding what’s important, and ultimately, who gets through to their boss—the decision maker. Continue reading “The B2B Sales Rep’s Guide to Getting Past Gatekeepers”
To keep a business afloat, B2B marketers know there is nothing more vital than maintaining a steady stream of new leads. In fact, according to a recent report, 55% of B2B marketers cited lead generation as one of the top priorities for 2017 (source).
Unfortunately, B2B lead generation is often easier said than done. Fear not, today we give you three creative ways to start generating more leads.
Continue reading “3 Creative B2B Lead Generation Tactics”
In late 2016, ZoomInfo launched a new feature to our platform called Company Attributes. With this tool, customers can now quickly select accounts that match their value propositions, based on multiple layers of specific criteria. The growing list of nearly 200 attributes covers characteristics like sales and marketing technologies, department size and structure, location, founding date, website ranking, and more.
Let’s take a look at how this feature can help B2B marketers better identify and engage with their target audience.
Continue reading “3 Ways “Company Attributes” Can Help you Identify and Engage with Your Target Audience”
Yesterday saw Salesforce’s return to Boston for their World Tour customer conference. Though considerably smaller than Dreamforce, World Tour Boston was still chock-full of great breakout sessions, interesting speakers and inspiring customer stories.
There was a lot to cover during the full-day event, but here are the top 6 takeaways from Salesforce World Tour Boston:
Continue reading “6 Key Takeaways from Salesforce World Tour Boston”
ZoomInfo has earned a spot on the Inc. 5000 list, Inc. Magazine’s annual ranking of the fastest-growing private companies in America. Continue reading “ZoomInfo Has Been Named to the 2015 Inc. 5000 List”
A few times per year ZoomInfo holds TechFest, a two day period for the engineering team to collaborate on mini projects with few constraints. During this time the engineers are encouraged to have fun and experiment. In fact, the only rule is there are no good or bad ideas. Continue reading “Two Days of Innovation at ZoomInfo’s TechFest!”
Zoominfo’s TechFest is a two day time-out from day-to-day project work where we allow ourselves to think outside the box and brainstorm improvements to ZoomInfo offerings.
As a technology- driven company we of course rely on innovation for all aspects of our product offerings. There is a consistent need for us to both improve our established products and processes as well as to look into the future in order to take our technology to the next level. Undeniably, the driving force of ZoomInfo is our technology and the innovations and improvements we develop now will be what propels us into the future.
Our engineers have responsibility to not only complete their projects on time, but to be constantly focused on what they can do to improve and achieve the ultimate philosophical goal of our development; making the unknown known. Continue reading “The value of a TechFest for a technology driven company”
CQL3 (Cassandra Query Language) is an API to interact with Cassandra, that has syntactical similarities to the commonly used SQL. CQL3 was introduced in Cassandra 1.1 as beta, but became final in Cassandra 1.2. Prior to CQL3, the typical API used to interact with Cassandra was Thrift. Datastax addresses some of the motivation around introducing CQL3 as an alternative to Thrift:
Continue reading “Cassandra CQL3 at ZoomInfo”