At ZoomInfo we have a whole range of solutions that can be applied to your unique situation. Whether you are looking at an entire database of outdated contacts, missing information or just a gaping revenue hole, ZoomInfo has aided many clients in solving their issues and helping them on the track to a healthy return on investment. The following is a series on some of the ways we have helped companies grow.
Part I: Test Before You Invest
As ZoomInfo’s maestra of data Anncy Graziano has told us in the past, the first step in purchasing data is to test what you are about to buy. In a world where no data is perfect (though ZoomInfo is working day and night to change this) it is imperative that you have a sample to test against – not only your data but the data you are buying as well.
Consider the following situation.
A major computer company approached us with a problem. They had a massive prospect database that was missing a significant amount of decision-makers, which rendered it utterly impotent.
How could we help them?
This company was selling to small/medium businesses (SMB) firms that were large enough to require their technology solutions. We pulled a sample list for them from our database that centered on IT decision-makers such as Vice-President Technology, Director of IT and MIS Manager.
We further refined this list to focus on those companies of less than $50 million dollars in revenue and less than 500 employees, the “sweet spot” for this company and where they experienced their highest ROI.
The exported list numbered 10,000 contacts and was free for them to test within their database. They had a 24 hour turnaround on this list and purchased a full list of 35,000 contacts and had the highest returning direct marketing campaign in company history.
This is but one way ZoomInfo’s data solutions can help your business. Visit ZoomInfo’s product page to see our full offerings and what we may be able to do for you!