Want social media to draw customers? Think like a publisher

Face it – if you are tweeting, blogging and using other social media on your company’s behalf, you are a “publisher” for your company. Yet, if you’re not thinking like a traditional publisher, your social media marketing efforts might fail to deliver.

Publishing companies are experts at creating content that their readers will like. Reader engagement is just what you want from your social media initiatives. When you define your editorial mission, other aspects of your social media project become easier. We’ve published an article on ZoomInsights that will help you get started on an effective editorial mission. Check it out!