Want social media to draw customers? Think like a publisher

Face it – if you are tweeting, blogging and using other social media on your company’s behalf, you are a “publisher” for your company. Yet, if you’re not thinking like a traditional publisher, your social media marketing efforts might fail to deliver.

Publishing companies are experts at creating content that their readers will like. Reader engagement is just what you want from your social media initiatives. When you define your editorial mission, other aspects of your social media project become easier. We’ve published an article on ZoomInsights that will help you get started on an effective editorial mission. Check it out!

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About The ZoomInfo Team

ZoomInfo has been a B2B data front-runner for more than a decade. We're constantly engineering technologies to make our business information second to none. ZoomInfo creates just-verified, detailed profiles of 95 million businesspeople and seven million businesses. We make our data available to you through powerful tools for lead generation, prospecting and recruiting.

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