Happy Thanksgiving! We know you’re probably as excited as we are to celebrate with friends, family, and great food. But before the big day, we’d like to take a moment to reflect on the many other reasons we have to give thanks. Read More
The benefits of account based marketing (ABM) may seem too good to be true. But trust us – this strategy delivers significant results. In fact, when you focus your efforts on a defined set of target accounts, you’re more likely to generate revenue and meet other strategic goals. As an added bonus, you can also personalize your messages. Read More
You’ve done your research. You’ve found the top candidates. Now comes the hardest part of candidate sourcing: how do you get them to respond to your emails?
While some recruiters might jump the gun – shooting off a cookie-cutter job listing to everyone on their list – you know better.
Everyone knows that in sales, time means money. But did you know that you can generate more revenue for less effort? This is where your key accounts come in. All you need to do is focus on organizations that are most likely to generate revenue or help you reach other strategic business goals. Read More
A few weeks ago, a story broke out about a couple who RSVP’d yes to a wedding, but didn’t show up, without so much as a text message. For some reason, this got a lot of media coverage with people taking both the bride’s side and the guest’s side.
Why aren’t we as angry about people RSVP’ing yes and then not showing up for corporate events? Read More
Last week, the CEB Sales and Marketing Summit rocked Las Vegas with a full house of over 1,200 B2B sales and marketing professionals eager to learn about new technologies, trends and challenges. If you attended, hopefully you are now rested from the whirlwind that occurred – the keynotes, sessions, and speed networking, as well as the pool party and the networking lounge with great sponsors. Read More