Buyer Personas: The Missing Piece to Your Lead Gen Puzzle [Infographic]

buyer personasThe Missing Piece to Your Lead Generation Puzzle: Buyer Personas

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3 Expert Opinions on Sales and Marketing Alignment

sales and marketing alignmentOnce upon a time, a marketer set out to generate leads through an array of marketing campaigns. They gave it their all, working with their team to perfect content, solidify market segments and determine the most effective advertising channels so the highest qualified leads could be collected for the sales team. Leads came in, deals were closed, bells were rung, and they all lived happily ever after…

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4 Ways Technology Can Improve Diversity Hiring

Diversity initiatives are rarely the number one concern of businesses, and LinkedIn’s 2015 Global Recruiting Trends report demonstrates this perfectly. In fact, only 9% of small companies prioritize diversity recruiting. Large companies fare slightly better with 15% of them making diversity a priority. However, it’s also worth noting that diversity was not mentioned at all in LinkedIn’s 2016 Global Recruiting Trends report. Continue reading “4 Ways Technology Can Improve Diversity Hiring”

The Definitive Guide to Implementing a New Marketing Automation Platform

marketing automation

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better (source). Continue reading “The Definitive Guide to Implementing a New Marketing Automation Platform”

What’s Your Niche? The Top 5 Niches for Financial Advisors

financial advisorWith the addition of robo-advisors and nearly 300,000 advisors crowding the financial sector, differentiation is the key to growing your business (Source: Cerulli Associates). Determining a niche and becoming an expert within it will require hard work and data-driven marketing tactics to successfully build your reputation.

In fact, only 30% of American workers are currently working with a financial advisor, which leaves plenty of room for specialized advisors to grow their market share. Continue reading to learn more about areas of potential growth for financial advisors today. Continue reading “What’s Your Niche? The Top 5 Niches for Financial Advisors”