The goal of sales enablement is to increase productivity, ensuring that reps have the information, as well as the tools, they need to drive revenue (source: Brainshark). Now, that sounds great in theory. But what does it take to implement this strategy effectively? Continue reading “5 Sales Enablement Tips for B2B Marketers”
How can you make the most of your workday? If, like many B2B marketers, you always feel pressed for time, you may want to try the following productivity hacks. These tips and techniques can help you manage your time effectively, even when you’re juggling multiple projects and aligning with your sales team. Continue reading “10 Productivity Hacks for B2B Marketers”
In 2010, we shared our top three B2B sales predictions for upcoming year. A lot has changed since then, but we’re curious: How many of these predictions came true?
In today’s post we follow up on those predictions and explore whether they’re still relevant in 2017. Continue reading “B2B Sales Predictions in 2011: A Follow Up”
Even sales reps with the best intentions can send emails that read like spam. So do yourself a favor: before hitting the send button, take a look at this list. If your message contains any of these errors, then the cold sales email you’re sending is probably spam. Continue reading “10 Ways to Determine If Your Cold Sales Email Looks Like Spam”
B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute (source). Continue reading “B2B Social Demand Generation: A Q&A”
Once upon a time, a marketer set out to generate leads through an array of marketing campaigns. They gave it their all, working with their team to perfect content, solidify market segments and determine the most effective advertising channels so the highest qualified leads could be collected for the sales team. Leads came in, deals were closed, bells were rung, and they all lived happily ever after…
Diversity initiatives are rarely the number one concern of businesses, and LinkedIn’s 2015 Global Recruiting Trends report demonstrates this perfectly. In fact, only 9% of small companies prioritize diversity recruiting. Large companies fare slightly better with 15% of them making diversity a priority. However, it’s also worth noting that diversity was not mentioned at all in LinkedIn’s 2016 Global Recruiting Trends report. Continue reading “4 Ways Technology Can Improve Diversity Hiring”
We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better (source). Continue reading “The Definitive Guide to Implementing a New Marketing Automation Platform”
With the addition of robo-advisors and nearly 300,000 advisors crowding the financial sector, differentiation is the key to growing your business (Source: Cerulli Associates). Determining a niche and becoming an expert within it will require hard work and data-driven marketing tactics to successfully build your reputation.
In fact, only 30% of American workers are currently working with a financial advisor, which leaves plenty of room for specialized advisors to grow their market share. Continue reading to learn more about areas of potential growth for financial advisors today. Continue reading “What’s Your Niche? The Top 5 Niches for Financial Advisors”