How can you make the most of your workday? If, like many B2B marketers, you always feel pressed for time, you may want to try the following productivity hacks. These tips and techniques can help you manage your time effectively, even when you’re juggling multiple projects and aligning with your sales team. Continue reading “10 B2B Marketing Productivity Hacks”
In 2010, we shared our top three B2B sales predictions for upcoming year. A lot has changed since then, but we’re curious: How many of these predictions came true?
In today’s post we follow up on those predictions and explore whether they’re still relevant in 2017. Continue reading “B2B Sales Predictions in 2011: A Follow Up”
B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute (source). Continue reading “Social Media Demand Generation: A Q&A”
Once upon a time, a marketer set out to generate leads through an array of marketing campaigns. They gave it their all, working with their team to perfect content, solidify market segments and determine the most effective advertising channels so the highest qualified leads could be collected for the sales team. Leads came in, deals were closed, bells were rung, and they all lived happily ever after…
In a world where content is still king, B2B businesses who blog are seeing the most success. Here’s why—consistent B2B blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue.
If you’re not prioritizing your B2B blog, there’s a good chance you’re not reaching important prospects, driving traffic to your website, or communicating with your customers effectively. Check out the infographic below to learn everything there is to know about B2B blogging.
Whenever you’re in an outward facing position, there’s always the chance your missteps can come to have a negative impact on your company’s reputation. Before you know it, clients will begin to steer clear of your company for your unprofessional way of doing business. And especially with the transparency of Glassdoor and Yelp reviews, every touch point with a candidate needs to be a positive one.
To help maintain your good reputation, here are the top 5 recruiting mistakes to avoid: Continue reading “5 Ways Recruiters Can Embarrass Their Company”
It’s no secret that job candidates have options these days. In 2008, there were 7 candidates for every vacant position. Today, that number has dropped to only 1.8 (source: ZoomInfo). Competition for candidates is getting tougher, and companies that don’t optimize their candidate experience run the risk of pushing away top candidates. We’re in the Age of Information, and if a candidate feels like they were disrespected in their interview, then everyone on Glassdoor will read about it.
Marketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy (source).
Though marketing automation platforms have become more popular, modern marketers are still not sure how to fully leverage their capabilities to see optimal results. In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better (source).
Fear not, today we show you how to solve four of the top B2B marketing automation problems.
Continue reading “4 Problems with Marketing Automation [Infographic]”
Every B2B sales rep wants to be more productive, so they can hit their quota that much faster. But when asked how to best accomplish this goal, many seem to be at a loss.
This should come as no surprise, given the number of misconceptions still exist about sales productivity today. Let’s dispel them once and for all.
Continue reading to learn about the top 4 sales productivity myths, debunked:
Due to the legal issues with compliance, many advisors choose to avoid the headache and stay away from digital marketing. This is a wasted opportunity. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. So whether you’re just starting out or trying to grow your business, there are a host of marketing tactics financial professionals can employ to increase their market share.