Category Archives: Other

3 Must-Attend Sessions at the Marketo Summit

Join ZoomInfo in Las Vegas for Marketo’s Marketing Nation Summit. With about 6,000 marketers expected to attend, this year’s Summit will be packed – and for good reason. Get ready for all the networking events, as well as the 100 breakout sessions from industry thought leaders, and the inspiring keynotes from speakers like Will Smith and Jamie Gutfreund. At this 3 day event, you’ll discover what’s new in marketing technology, and gain insight into the latest trends and best practices. Read More

8 Productivity Tips for Recruiters

The most valuable asset a recruiter has is time. Constantly bouncing between taking calls, sourcing candidates, searching for contact data or responding to emails, there’s no shortage of work to be done. Because of this, our attention is constantly being diverted away from what we’re working on with distractions lurking behind every corner. Allowing yourself to become distracted, disengaged or unproductive can have some pretty severe consequences. The most common of which is additional stress from inefficient use of time, but recruiters also run the risk of missing quotas, letting candidates fall through the cracks and, if left unchecked, termination.

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Finance’s Recruiting Problem: How to recruit – and keep – the best financial advisors

Did you know that the average financial advisor in the United States is older than 50 years old? Or that only 5 percent of advisors are younger than 30? (Source: Accenture)

In fact, research group Cerulli Associates has found that the number of financial advisors in the U.S. has fallen every year since 2010. Advising firms have been plagued by a decreasing workforce, which will only get worse, as Cerulli claims that approximately 100,000 more advisors will retire over the next decade. Corroborating this claim is Richard Stein, a partner at Caldwell Partners, who has calculated that 50% of today’s advisors will retire within the next 15 years.

If not addressed head on, a talent shortage will have far-reaching consequences. As more advisors retire, there will be fewer people to take over leadership positions which endangers not only their practice, but the wellbeing of their clients as well.

Considering that 33% of Millennials prefer to get financial advice from their parents and 23% of them don’t trust anyone at all with their financial matters, recruiting people from this group to become financial advisors will be an uphill battle. That’s why ZoomInfo has put together this article on how to recruit new advisors, retain top talent and groom your successor. Read More

The Essential B2B Marketing Stack

marketing-stackIn recent years, there has been a shift in the B2B industry. While marketers have always been under pressure to generate a large number of qualified leads for their sales team, now they must do so, while also navigating a largely customer-driven environment. This means they can no longer send out generic email blasts and expect to hear back. Instead, marketers are making an effort to personalize the customer experience, and are using a number of different technologies to streamline this process. Read More