Even the best B2B salespeople will tell you that most of their efforts to reach prospects and customers end in failure. Business today moves at warp speed, and busy decision makers often ignore all but the most urgent calls and emails. “I can’t believe how much time I waste every day talking to voice mail” is a nearly universal complaint. What’s a frustrated salesperson to do?
A new ZoomInsights article describes how some B2B sales professionals are having success with Internet communication technologies such as instant messaging and Skype. The article presents advantages, including the ability to see if your prospect is online. But it also covers disadvantage, such as your prospects’ ability to see colleagues bowling in the aisles! Take a look.