On December 2nd, 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool.
7 years later, sales professionals are still debating the merits of social selling. Is Twitter a waste of time, or is it an indispensable part of the B2B sales stack? We say, it all depends on how you use it.
The Trouble with Twitter as a Sales Tool
Continue reading “The B2B Sales Rep’s Guide to Twitter”
There’s no way around it – voicemails are not an enjoyable part of a salesperson’s job. Not only is it a tedious process, but it’s largely ineffective in terms of getting a response. Consider these statistics (source):
- 80% of calls go to voicemail, and 90% of first time voicemails are never returned.
- The average voicemail response rate is 4.8%.
- 15% of the average sales rep’s time is spent leaving voicemails.
Continue reading “How to Spend Less Time Leaving Voicemails”