On December 2nd, 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool.
7 years later, sales professionals are still debating the merits of social selling. Is Twitter a waste of time, or is it an indispensable part of the B2B sales stack? We say, it all depends on how you use it.
The Trouble with Twitter as a Sales Tool
Continue reading “The B2B Sales Rep’s Guide to Twitter”
There’s no way around it – voicemails are not an enjoyable part of a salesperson’s job. Not only is it a tedious process, but it’s largely ineffective in terms of getting a response. Consider these statistics (source):
- 80% of calls go to voicemail, and 90% of first time voicemails are never returned.
- The average voicemail response rate is 4.8%.
- 15% of the average sales rep’s time is spent leaving voicemails.
Continue reading “How to Spend Less Time Leaving Voicemails”
There are many sales prospecting methods out there, including email, social media, and cold calling. But are the ones you’re using hurting you more than helping?
The fact is, sales and marketing teams often miss the mark. And in retrospect, many of the mistakes they make seem silly. Maybe their outreach efforts aren’t aligned. Or maybe they’re simply trying too hard to reach prospects.
Most sales reps truly do want to create good relationships with potential customers and have their best interests in mind. But in an effort to help, they can lose their way and use tactics that are less favorable. For that reason, you need to arm both your sales and marketing teams with the information they need to improve their outreach efforts. Continue reading “5 Sales and Marketing Solutions for Common Campaign Problems”
Did you know 75% of B2B buyers and 85% of C-level/VP executives use social media to make purchasing decisions (source: IDC)? Yet, many sales leaders fail to recognize social media as a viable tool to grow business. Combined with traditional prospecting methods, social selling can yield powerful results. Continue reading “Engaging on Social Media: 4 Strategies for Sales Leaders”