There’s no way around it: Social media has drastically changed the way modern companies do business. As a society, our constant need to be connected has expanded our pool of potential customers and made them infinitely more reachable.
But, what do you really know about social selling? The truth is, most sales reps haven’t received any formal training in this area. This means reps at your company could be missing out on interested leads, important sales conversations, and ultimately, revenue.
Continue reading “48 Shocking Social Selling Statistics”
On December 2nd, 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool.
7 years later, sales professionals are still debating the merits of social selling. Is Twitter a waste of time, or is it an indispensable part of the B2B sales stack? We say, it all depends on how you use it.
The Trouble with Twitter as a Sales Tool
Continue reading “The B2B Sales Rep’s Guide to Twitter”
There’s no way around it – voicemails are not an enjoyable part of a salesperson’s job. Not only is it a tedious process, but it’s largely ineffective in terms of getting a response. Consider these statistics (source):
- 80% of calls go to voicemail, and 90% of first time voicemails are never returned.
- The average voicemail response rate is 4.8%.
- 15% of the average sales rep’s time is spent leaving voicemails.
Continue reading “How to Spend Less Time Leaving Voicemails”
By now, B2B sales reps are more accustomed to using social media as part of their daily selling practices. In fact, 90% of top performing salespeople now use social media as part of their strategy (source).
Continue reading “Social Selling: The B2B LinkedIn Strategy”
It’s no secret that social selling can have a huge impact on a B2B organization’s bottom line. In fact, sales reps who leverage social selling are 79% more likely to attain their quota than those who do not (source). Continue reading “The B2B Sales Rep’s Guide to Facebook”
There are many sales prospecting methods out there, including email, social media, and cold calling. But are the ones you’re using hurting you more than helping?
The fact is, sales and marketing teams often miss the mark. And in retrospect, many of the mistakes they make seem silly. Maybe their outreach efforts aren’t aligned. Or maybe they’re simply trying too hard to reach prospects.
Most sales reps truly do want to create good relationships with potential customers and have their best interests in mind. But in an effort to help, they can lose their way and use tactics that are less favorable. For that reason, you need to arm both your sales and marketing teams with the information they need to improve their outreach efforts. Continue reading “5 Sales and Marketing Solutions for Common Campaign Problems”
It’s obvious that social selling is a key component of any sales process. According to the Aberdeen Research Group, sales reps who leverage social selling are 79% more likely to attain their quota than those who do not. Additionally, sales teams that use social selling techniques exceed their quota 31% more than non-users.
Continue reading “How to Amplify Social Selling Results with Real Contact Data”
The beauty of social selling is that it places infinite connections at your fingertips; however, it does require a time investment. For busy sales reps, this can be turnoff, but incorporating social media into your daily routine isn’t as hard as you might think. We asked a few of ZoomInfo’s top social sellers to weigh in with their best tips.
Continue reading “Social Selling Tips for Busy Sales Reps”
Did you know 75% of B2B buyers and 85% of C-level/VP executives use social media to make purchasing decisions (source: IDC)? Yet, many sales leaders fail to recognize social media as a viable tool to grow business. Combined with traditional prospecting methods, social selling can yield powerful results. Continue reading “Engaging on Social Media: 4 Strategies for Sales Leaders”
Social selling is more than just a buzzword – it’s a strategy that your sales team can use to increase productivity and generate more qualified leads. In fact, when sales people utilize social media, they can educate and interact with their prospects at different stages of the buying process.
Continue reading “Social Selling: What is it and Why is it Important?”