3 Times to Avoid Scripted Social Media

scripted social mediaFrom the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes.  Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

Today we’re covering a topic that B2B marketers have disputed for years—scripted social media. If you’re not familiar, scripted social media is the process of using pre-written, well-vetted messaging as part of your corporate social media strategy.

Proponents of this strategy argue that predetermined talking points and canned responses give companies editorial control of their social channels. Others argue that scripted social media can appear inauthentic, robotic, or just plain annoying. Continue reading “3 Times to Avoid Scripted Social Media”

How to Use Social Media for B2B Sales and Marketing

b2b sales and marketingIn a 2010 blog post, ZoomInfo covered the importance of social media in the business world. At the time, LinkedIn only had 64 million users (compared to the 467 million users today), Twitter had just introduced promoted tweets, and Instagram was brand new. Yet, analysts were already predicting the vast influence social media would come to have on B2B sales and marketing.

And they were not wrong.

Fast forward six years and 93% of B2B organizations are active on social media. In fact, the average B2B company is on 6 different social media channels (source).

In today’s post, we answer the same questions we asked six years ago to see how social media has evolved.
Continue reading “How to Use Social Media for B2B Sales and Marketing”