Landing pages are a crucial component of any digital marketing campaign. Yet, they’re a source of frustration for many marketers. Consider these statistics:
- Only 22% of businesses are satisfied with their landing page conversion rates (source).
- Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them (source).
- More than 20% of businesses have reported that they do not have an effective strategy for landing page testing (source).
- Getting landing pages built and tested is among the top five challenges faced by B2B marketers (source).