8 Social Media Mistakes B2B Marketers Should Avoid

social media mistakes93% of B2B marketers use social media, and with good reason—it works (source). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to (source).

We haven’t been shy about touting the benefits of social media in B2B sales and marketing. However, if used incorrectly, social media can pose a legitimate threat to B2B companies both big and small. Keep reading to see how you can avoid making mistakes with this integral part of your marketing technology stack. Continue reading “8 Social Media Mistakes B2B Marketers Should Avoid”

Your New Facebook Marketing Strategy

facebook marketing strategyIt’s no secret, the social media landscape is constantly evolving. From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to.

The most recent curveball comes courtesy of Facebook. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy.

In today’s post, we give you the scoop on Facebook’s new algorithm, and we prepare you for the impending change. Keep reading! Continue reading “Your New Facebook Marketing Strategy”

Marketing Landing Pages: A Beginner’s Guide

marketing landing pagesLanding pages are a crucial component of any digital marketing campaign. Yet, they’re a source of frustration for many marketers. Consider these statistics:

  • Only 22% of businesses are satisfied with their landing page conversion rates (source).
  • Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them (source).
  • More than 20% of businesses have reported that they do not have an effective strategy for landing page testing (source).
  • Getting landing pages built and tested is among the top five challenges faced by B2B marketers (source).

Continue reading “Marketing Landing Pages: A Beginner’s Guide”

4 Ways to Refresh Your Stale B2B Social Media Presence

b2b social mediaLet’s face it, in B2B marketing it’s easy to let your B2B social media accounts grow stale and outdated. With the social media landscape constantly evolving, and with so many other marketing responsibilities to juggle, many brands get complacent and fail to keep their social media strategy fresh.

However, it is important to recognize when you’ve gotten complacent and what updates you need to make to get back on track. Continue reading “4 Ways to Refresh Your Stale B2B Social Media Presence”

A Guide to Marketing for Financial Advisors

marketing for financial advisorsDue to the legal issues with compliance, many advisors choose to avoid the headache and stay away from digital marketing. This is a wasted opportunity. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. So whether you’re just starting out or trying to grow your business, there are a host of marketing tactics financial professionals can employ to increase their market share.

Read on for our guide to marketing financial advisors!

Continue reading “A Guide to Marketing for Financial Advisors”