93% of B2B marketers use social media, and with good reason—it works (source). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to (source).
We haven’t been shy about touting the benefits of social media in B2B sales and marketing. However, if used incorrectly, social media can pose a legitimate threat to B2B companies both big and small. Keep reading to see how you can avoid making mistakes with this integral part of your marketing technology stack. Continue reading “8 Social Media Mistakes B2B Marketers Should Avoid”