The B2B enterprise sales stack has risen to prominence for a variety of reasons. To start, every organization has a unique approach to sales that involves different needs, processes, channels, and initiatives. A one-size fits all solution is simply not feasible. So, it should come as no surprise that 50 percent of sales development organizations leverage 5 or more technology applications (source).
Truthfully, though, these applications range in importance and adoption. At the very least, most stacks comprise of a CRM and sales automation tools. Others include gamification software or predictive analytics. But make no mistake, it’s also important to invest in a market intelligence solution—like ZoomInfo. Let’s explore three reasons why. Continue reading “Data: King of the B2B Enterprise Sales Stack”
Last weekend I attended a baby shower luncheon for a close friend. It was at a beautiful venue and of course, included a delicious buffet. Upon seeing the spread of food, I instantly grabbed the bigger of the two plates and loaded up on both types of salads, chicken, pasta, veggies, bread and, dessert. Completely unnecessary.
I think there is an interesting phenomena with buffets in that your eyes are always bigger than your stomach, simply because it’s all readily available.
Similarly, we are in the middle of a tech stack “feeding frenzy,” and it’s difficult to know which tools to select. Continue reading “The Buffet Problem & Your Market Intelligence Solution”
Gone are the days of the rolodex and hours of follow up. Intelligent dialers, email templates and inbound sales tools minimize obstacles and increase the efficiency of the sales process each step of the way. These technologies make up what is known as a sales stack, the tools used by sales professionals to support their efforts and boost performance. Continue reading “Tools to Improve Your Sales Stack”