Data: King of the B2B Enterprise Sales Stack

b2b enterprise sales stackThe B2B enterprise sales stack has risen to prominence for a variety of reasons. To start, every organization has a unique approach to sales that involves different needs, processes, channels, and initiatives. A one-size fits all solution is simply not feasible. So, it should come as no surprise that 50 percent of sales development organizations leverage 5 or more technology applications (source).

Truthfully, though, these applications range in importance and adoption. At the very least, most stacks comprise of a CRM and sales automation tools. Others include gamification software or predictive analytics. But make no mistake, it’s also important to invest in a market intelligence solution—like ZoomInfo. Let’s explore three reasons why. Continue reading “Data: King of the B2B Enterprise Sales Stack”