Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. Why would your prospects be any different?
In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. Yet, it’s easier said than done. In fact, only 3% of buyers trust sales reps (source). Continue reading “The B2B Sales Rep’s Guide to Building Trust Quickly”
Due to the legal issues with compliance, many advisors choose to avoid the headache and stay away from digital marketing. This is a wasted opportunity. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. So whether you’re just starting out or trying to grow your business, there are a host of marketing tactics financial professionals can employ to increase their market share.
Read on for our guide to marketing financial advisors!
Continue reading “A Guide to Marketing for Financial Advisors”
Gone are the days of the rolodex and hours of follow up. Intelligent dialers, email templates and inbound sales tools minimize obstacles and increase the efficiency of the sales process each step of the way. These technologies make up what is known as a sales stack, the tools used by sales professionals to support their efforts and boost performance. Continue reading “Tools to Improve Your Sales Stack”
The state of the workforce is rapidly changing. Given the health of the economy, population demographics, social issues and more, it’s no wonder why employment is so volatile.
In order to navigate this constantly shifting landscape, recruiters need to stay abreast of these changes. And with the generational differences of the Millennials vs. Boomers, this is especially important. Continue reading “The Changing Landscape of the Workforce: Millennials vs. Boomers [infographic]”