The Beginner’s Guide to Buyer Personas

buyer personasDid you know 60-70% of marketers say they don’t truly understand their buyers (source)? Let that sink in.

We don’t need to tell you that’s a problem—it’s obvious. If you don’t understand your target audience, how will you produce effective content? Influence their buying decisions? Or form productive relationships with them? The short answer is—you won’t. Continue reading “The Beginner’s Guide to Buyer Personas”

26 Personalization Statistics for the B2B Marketer

personalized marketingIn today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition.

Luckily, as technology advances, it’s easier for marketers to personalize their efforts. Today, we show you 26 statistics that prove the importance of personalized marketing. Keep reading! Continue reading “26 Personalization Statistics for the B2B Marketer”

4 Steps to Account Based Selling Success

account based sellingAccount based selling is becoming the go-to strategy for businesses looking to accelerate their revenue growth. The process requires an alignment between your sales, marketing, and customer success teams, and depends on your sales team to create a personalized outreach strategy that addresses the pain points of decision makers at each company.

Steps to Executing an Account Based Selling Approach:

Continue reading “4 Steps to Account Based Selling Success”

The Impact Targeted Marketing Campaigns Have on Revenue

The importance of targeted campaignstargeted-marketing-campaigns

Have you ever received an email that was so irrelevant, you asked yourself why you’re even on the sender’s contact list? This happens more often than you think and is the result of either a non-data driven marketing strategy or data that’s incomplete and inaccurate. If you’re looking to convert leads and increase revenue, your marketing campaigns must be targeted and relevant to the recipient. Continue reading “The Impact Targeted Marketing Campaigns Have on Revenue”

What Your B2B Data Can Tell You

b2b-dataLying deep within the thousands of contact records in your CRM and marketing automation are treasure troves of data on the people who interact with your brand, and more importantly those who buy. This data can help you generate more leads, shorten the sales cycle, and increase revenue.

In order to run successful campaigns, you need to make sure you’re not making non-data driven (“guessing”) decisions. If you’re making data-driven decisions, it’s important that your data is complete and accurate.

Continue reading “What Your B2B Data Can Tell You”