Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful.
We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. That won’t change. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Continue reading “Top Lead Generation Statistics for 2018”
Landing pages are a crucial component of any digital marketing campaign. Yet, they’re a source of frustration for many marketers. Consider these statistics:
- Only 22% of businesses are satisfied with their landing page conversion rates (source).
- Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them (source).
- More than 20% of businesses have reported that they do not have an effective strategy for landing page testing (source).
- Getting landing pages built and tested is among the top five challenges faced by B2B marketers (source).
Continue reading “Marketing Landing Pages: A Beginner’s Guide”