It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing (source). This disconnect between departments often happens when alignment between the two teams is less than stellar.
Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. Consider these statistics (source): Continue reading “Can Your Marketing Team Increase Sales Productivity?”
The goal of every marketing department is to get more work done faster. Yet, you may not realize that many of your habits and workflows actually hurt your overall productivity. Today we ask you to take a step back to reevaluate your day-to-day work activities. You’ll be surprised to find how much more efficient you become when you drop the habits that make you less productive.
Ready to learn how to boost your B2B marketing productivity? Keep reading. Continue reading “5 Surprising Habits That Hurt B2B Marketing Productivity”
Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity—what it is, what it isn’t, and how to achieve it. But, we didn’t want to leave it at that.
We also thought it would be helpful to provide our readers with examples of truly creative marketing. So if you’re ready for some inspiration, keep reading. Continue reading “3 Examples of Incredibly Creative B2B Marketing Initiatives”
Landing pages are a crucial component of any digital marketing campaign. Yet, they’re a source of frustration for many marketers. Consider these statistics:
- Only 22% of businesses are satisfied with their landing page conversion rates (source).
- Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them (source).
- More than 20% of businesses have reported that they do not have an effective strategy for landing page testing (source).
- Getting landing pages built and tested is among the top five challenges faced by B2B marketers (source).
Continue reading “Marketing Landing Pages: A Beginner’s Guide”
If you’ve ever received an annoying mass email or seen an irrelevant Facebook promotion, you already know content isn’t one-size-fits-all. Sharing the wrong content at the wrong time is a marketer’s worst nightmare. Think about it, you spend significant time and resources to craft a piece of content only for it to fall flat—or worse, annoy your audience.
So, how can you reach the right audience? How can you convert that audience into paying customers? And how can you determine what type of content is going to resonate with your prospects? Continue reading “Content Mapping for Marketing Success”
Creativity is a tricky concept. As marketers, we all strive to be more creative—but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality?
To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. With a fresh take on creativity you’ll not only produce better marketing results but you’ll also breathe new life into your content. Keep reading. Continue reading “Revive Your Creativity: A Guide for Content Marketers”
Everyone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. Sometimes it’s poor planning. Sometimes it’s unanticipated distractions. And sometimes you just need a quick dose of motivation.
If you fall into that last category, we have just the thing for you. These quotes from some of the most innovative and successful minds in the business will increase your marketing productivity today. Once you’ve gotten your daily dose of motivation, pass these words of wisdom along to your Twitter followers! Continue reading “10 Tweetable Quotes to Increase Marketing Productivity”
Today we’re talking about marketing productivity. Marketers operate in a fast-paced environment. They’re constantly learning new skills, juggling tasks, and handling distractions. As with any profession, it’s difficult to be productive 100% of the time.
If you’re struggling to maintain peak marketing productivity, keep reading! We’ve compiled nine of the top tips and tricks from the best and brightest marketing experts. Continue reading “9 Expert Opinions on Marketing Productivity”
How can you make the most of your workday? If, like many B2B marketers, you always feel pressed for time, you may want to try the following productivity hacks. These tips and techniques can help you manage your time effectively, even when you’re juggling multiple projects and aligning with your sales team. Continue reading “10 B2B Marketing Productivity Hacks”