There’s been some debate about whether the marketing funnel is still relevant today. After all, the buyer’s journey is not always linear. And multiple people often get involved, which makes it harder to stay in control as they conduct their own research and make purchasing decisions.
However, whether you stick with the traditional term or opt for a different variation, you need to know if your strategy is working. Continue reading “3 Signs of a Healthy Lead Generation & Marketing Funnel”