Top Lead Generation Statistics for 2018

b2b lead generation statistics
Millions of companies crowd the B2B universe, vying for the same share of business.  As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful.

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. That won’t change. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Continue reading “Top Lead Generation Statistics for 2018”

List Segmentation: The Key to Email Marketing

email list segmentationNo matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment (source). But, that’s only if you do it correctly.

The days of batch and blast emails are long gone. It’s no longer good enough to send your entire customer database the same offers. Enter: email list segmentation—the key to successful email marketing. Continue reading “List Segmentation: The Key to Email Marketing”