List Segmentation: The Key to Email Marketing

email list segmentationNo matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment (source). But, that’s only if you do it correctly.

The days of batch and blast emails are long gone. It’s no longer good enough to send your entire customer database the same offers. Enter: email list segmentation—the key to successful email marketing. Continue reading “List Segmentation: The Key to Email Marketing”

The Definitive Guide to Implementing a New Marketing Automation Platform

marketing automation

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better (source). Continue reading “The Definitive Guide to Implementing a New Marketing Automation Platform”

4 Problems with Marketing Automation [Infographic]

marketing automation infographicMarketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy (source).

Though marketing automation platforms have become more popular, modern marketers are still not sure how to fully leverage their capabilities to see optimal results. In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better (source).

Fear not, today we show you how to solve four of the top B2B marketing automation problems.
Continue reading “4 Problems with Marketing Automation [Infographic]”

B2B Marketing Automation: A Q&A

b2b marketing automationZoomInfo first discussed the use of marketing automation six years ago. Since then, a lot has changed in the B2B marketing world. Marketing automation has grown immensely. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy (source).

While the use of marketing automation has become more prevalent since 2011, marketers still struggle to fully leverage the capabilities of their marketing automation software. In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better (source).

In an effort to provide an updated look at marketing automation, we’re answering the same questions we covered in our original post from 2011. Continue reading “B2B Marketing Automation: A Q&A”

How to Integrate Sales and Marketing Tools to Facilitate Alignment

sales and marketing alignmentBy now, B2B leaders understand sales and marketing alignment is essential for growth. As we’ve discussed in previous posts, sales and marketing alignment isn’t a new concept – yet, many companies still struggle to establish a strong connection between the two departments.

Today, we unpack a hidden culprit behind poor sales and marketing alignment—technology. Hear us out.

Both sales and marketing departments rely heavily on software to operate effectively. For sales, a CRM (customer relationship management) tool is the software of choice, while marketing often relies on automation tools. When two departments operate differently, communication becomes difficult. So, what’s the solution? Continue reading “How to Integrate Sales and Marketing Tools to Facilitate Alignment”