6 Outdated Sales Techniques Hurting Productivity

outdated sales techniquesHave you ever felt your productivity slipping, despite the fact that you’re putting in the same amount of effort you always have?  Have you ever wondered, “If I’m working as hard as before, why I am accomplishing less?”

If you answered yes to the questions above, your sales process may be out of date. Strategies that worked five years ago just aren’t as effective now—and if you don’t abandon your bad habits, your sales productivity will suffer. Continue reading “6 Outdated Sales Techniques Hurting Productivity”

Content Marketing and Sales

content marketing and sales3 Ways to Drive Sales with Content Marketing

Content marketing is no longer just a strategy, it’s a necessity. In fact, the vast majority of B2B marketers—93% to be specific—have welcomed content marketing over traditional advertising in recent years (source).

The reason for this rise in popularity is clear: with access to product reviews, tutorials, and industry research, today’s buyers can educate themselves throughout the buying process. Continue reading “Content Marketing and Sales”