How can you make the most of your workday? If, like many B2B marketers, you always feel pressed for time, you may want to try the following productivity hacks. These tips and techniques can help you manage your time effectively, even when you’re juggling multiple projects and aligning with your sales team. Continue reading “10 B2B Marketing Productivity Hacks”
Aligning sales and marketing should be one of your organization’s top priorities. These two teams may not always agree, but they need to work toward common goals. In fact, when both departments communicate effectively, they can generate more leads and increase revenue. Still not convinced? Check out these 20 sales and marketing statistics: Continue reading “20 Sales and Marketing Alignment Statistics”
It’s Friday afternoon, and I’m going to get real with you for a minute. I feel like this is a start to a confession, but here it goes…I played Pokémon as a kid. I watched it on TV. And I may have had a few Pikachu stuffed animals around the house (in fact, my dog, Kanupi, resembles Pikachu…did I just recreate this weird childhood reality)? By no means was I as obsessive as other kids, but I had my fair share of card trading and pod collections.
I’m a millennial and I’m a marketer. So when this new Pokémon GO app unlocked and spread as fast as Pokémon pop up nowadays, I realized just how far technology has come and how much of an impact it has had in the world of sales and marketing. And when you combine nostalgia with technology, you create the perfect opportunity. So why aren’t we taking advantage of this as much as we could? Are we placing more of an emphasis on one over the other? I’ll explain more in the post below. Continue reading “What Pokemon Go Reminded Me as a Millennial Marketer”
If you’re using data to customize the customer experience, you’re not alone. Many organizations are now turning to data-driven marketing – the process of making decisions that arise from the analysis of data about or from customers.
In essence, this involves systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness. Given this definition, most marketers understand the potential benefits. And yet, they may still struggle to meet objectives, citing poor quality B2B data and other concerns. So where does your organization stand? The experts at ZoomInfo put together this infographic to help you find out. Continue reading “Data-Driven Marketing Benchmarks [Infographic]”
Identifying your target market is half the battle when it comes to launching any new product, but the work doesn’t stop there. Even the best product won’t sell itself. You’ll need a knockout marketing plan to really see results.
So, where do you start?
One of the biggest trends in recruiting is employer branding. Now, more than ever, companies are turning their attention to building a better employer brand to help attract the top talent and grow their business. But what are the changes necessary to let candidates view your business in a better light? Read on for a list of the top 10 tactics to help you improve your employer brand!
How Data-Driven Marketing Drives Growth
You’ve probably heard the hype about data-driven marketing lately. And if you haven’t, you will in the near future. Organizations that practice data-driven marketing report 3x increase in revenue than those who don’t. They’re also 5x more likely to retain customers. Continue reading “How Data-Driven Marketing Drives Growth [infographic]”
Everyone knows that the holidays are filled with opportunities to engage with eager shoppers. But wait – doesn’t this only apply to B2C? How in the world can B2B marketers increase revenue before the year ends?
Don’t worry. Although many people will be out of the office over the next few weeks, you can still improve your bottom line before then. Use the tips below to ensure you generate as much revenue as possible over the holiday season. Continue reading “How to Increase Revenue for the Holidays in 5 Steps”
Nail biting, stress-eating, skipping breakfast…it’s easy to justify your own bad habits. But what about the ones that hurt your marketing campaigns?
The best way to break a bad habit is to replace it with something better. With this in mind, we’ve gathered a list of common practices in the B2B industry, as well as suggestions on what you can do differently. Continue reading “7 Bad Habits that Harm your B2B Marketing Campaigns”
In an effort to identify the most effective marketing techniques, many organizations insist on implementing the latest industry trends. However, as a data-driven company, we believe it’s important to stick with what works. There’s no need to abandon older methods, as long as they still deliver significant results. Continue reading “4 Seriously Underrated B2B Marketing Techniques”