What Pokemon Go Reminded Me as a Millennial Marketer

It’s Friday afternoon, and I’m going to get real with you for a minute.  I feel like this is a start to a confession, but here it goes…I played Pokémon as a kid. I watched it on TV. And I may have had a few Pikachu stuffed animals around the house (in fact, my dog, Kanupi, resembles Pikachu…did I just recreate this weird childhood reality)? By no means was I as obsessive as other kids, but I had my fair share of card trading and pod collections.

I’m a millennial and I’m a marketer. So when this new Pokémon GO app unlocked and spread as fast as Pokémon pop up nowadays, I realized just how far technology has come and how much of an impact it has had in the world of sales and marketing. And when you combine nostalgia with technology, you create the perfect opportunity. So why aren’t we taking advantage of this as much as we could? Are we placing more of an emphasis on one over the other? I’ll explain more in the post below. Continue reading “What Pokemon Go Reminded Me as a Millennial Marketer”

Data-Driven Marketing Benchmarks [Infographic]

If you’re using data to customize the customer experience, you’re not alone. Many organizations are now turning to data-driven marketing – the process of making decisions that arise from the analysis of data about or from customers.

In essence, this involves systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness. Given this definition, most marketers understand the potential benefits. And yet, they may still struggle to meet objectives, citing poor quality B2B data and other concerns. So where does your organization stand? The experts at ZoomInfo put together this infographic to help you find out. Continue reading “Data-Driven Marketing Benchmarks [Infographic]”

10 Ways to Build an Employer Brand You Can Be Proud Of

employer-brandOne of the biggest trends in recruiting is employer branding. Now, more than ever, companies are turning their attention to building a better employer brand to help attract the top talent and grow their business. But what are the changes necessary to let candidates view your business in a better light? Read on for a list of the top 10 tactics to help you improve your employer brand!

Continue reading “10 Ways to Build an Employer Brand You Can Be Proud Of”

How to Increase Revenue for the Holidays in 5 Steps

Everyone knows that the holidays are filled with opportunities to engage with eager shoppers. But wait – doesn’t this only apply to B2C? How in the world can B2B marketers increase revenue before the year ends?

Don’t worry. Although many people will be out of the office over the next few weeks, you can still improve your bottom line before then. Use the tips below to ensure you generate as much revenue as possible over the holiday season.   Continue reading “How to Increase Revenue for the Holidays in 5 Steps”

7 Bad Habits that Harm your B2B Marketing Campaigns

Nail biting, stress-eating, skipping breakfast…it’s easy to justify your own bad habits. But what about the ones that hurt your marketing campaigns?

The best way to break a bad habit is to replace it with something better. With this in mind, we’ve gathered a list of common practices in the B2B industry, as well as suggestions on what you can do differently. Continue reading “7 Bad Habits that Harm your B2B Marketing Campaigns”